stoppress


Dream Doors


targets over 60s on TV


Dream Doors launched a three-week television advertising campaign in September, consisting of 45 half-minute advertisements on digital channel ITV3. The channel targets viewers aged 55 and over with classic series such as Poirot and Heartbeat, appealing to Dream Doors own customer base of mature home owners.


Dream Doors founder Troy Tappenden said: “Since starting out we’ve known that most of our customers are in their 60s. They love the convenience of a kitchen facelift, whereas younger customers are more inclined to buy flat-packed, and will either install it themselves or have a friend who knows how to fit kitchens.”


Barking Mad exports business to the US


Barking Mad’s international partnership programme, launched in October 2010, has now completed training for a new system to launch in the US. The project involved the business model being sold on a non-compete ‘Teaching System Agreement’ where international partners invest, allowing complete access to


8 | www.franchisornews.co.uk


the unique franchisee and franchisor intellectual property.


Founder and Managing Director Lee Dancy said: “We haven’t sold a master licence, nor have we sold our trading name, our arrangement is simply based upon providing our know-how so they can fast track to launch, trading under a different name.”


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