This page contains a Flash digital edition of a book.
advertorial


Managing your franchise network


As your franchised business grows, the burden of administration, communication, support and operational delivery can really impact your time and your profit. Save time, effort and money by having technology do the hard work for you


But for many franchise networks, ensuring franchisees follow the right processes, pay the right fees, and operate their businesses to the system can be difficult to check and monitor.


W The solution


One company is trying to change all that. Xeus is a cloud-hosted CRM system designed from the ground up for franchised


40 | www.franchisornews.co.uk


Many franchise operations rely on a number of systems to achieve some sort of operational clarity. These might look like an off-the-shelf CRM, a separate accountancy package, and possibly another system for their specific sector. Even then you’re prone to storing lots of duplicate data, or inconsistent data.


With these disparate systems you still have to employ more admin people than you would like, and you still don’t have operational or financial visibility on your franchisees’ performances, as they probably use their own CRM and accountancy package too. All of this is hugely inefficient, costly, non-transparent and open to abuse.


e all know that systemising your franchise is a key component to achieving scalable success.


businesses, and is completely customisable for your franchise network. For example Xeus enables all of your franchisees to manage their customers, contacts, invoicing and billing in a secure, fully backed up system. Furthermore, you can securely host your operations manual, a franchisee forum, marketing literature and much more all in one place.


In a nutshell, Xeus gives you complete visibility on all of your franchisees, their sales and operations, leads and financial performance. All of this massively reduces time spent on admin, your franchise support burden and adds even more value to buying into your franchise model in the first place. The good news doesn’t stop there. Because Xeus handles all of this data it can automatically give you a full break down of your fees, such as management service fees or cost of sales on a franchise by franchise basis. You can even have it automatically invoice the franchisees this itemised breakdown of fees.


Peter Richman, CEO of Xeus, commented: “When we started franchising we had all of our processes and systems in our operations manual, but when it came to their implementation it was really hard to make sure our franchisees were following our processes. “Furthermore, it’s really difficult to make sure that you’re earning your cut.


In our business, franchisees are charged a management service fee and pay margins on products and services supplied from us centrally. Calculating, summarising and billing this quickly became an administrative burden we could do without. “We spent ages looking at systems to manage our franchise network, but nothing worked for us – they just weren’t designed for franchisors. That’s when we decided to develop our own system.”


Peter adds: “As far as I can tell, this has to be the first franchise management system designed and built by a company that has franchised itself, which is a huge advantage.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52