spotlight on spain
S
ince the 1990s, British migration to Spain has increased rapidly, making it home to one of the largest British-born populations outside of the UK. Contrary to popular belief, only 21.5
per cent are over the age of 65. With many more Britons looking for a life in the sun, this is a great opportunity for UK franchisors to expand into Europe. So how is the industry shaping up?
Spain is the world’s 12th largest economy with a franchise industry that, since the recession, has been on the up since the end of 2009, turning over more than £24 billion in 2010. It has traditionally also been considered as the “gateway to other countries located in the Mediterranean area, as well as North of Africa where there are cities with great
power like Casablanca, Rabat and Marrakech,” says Santiago Barbadillo, director general of Barbadillo Asociados.
Today, the sector comprises of 874 franchises and 63,228 businesses, employing
registered UK franchises in Spain, Laura Ashley being the most successful this year with the opening of 15 new shops
“
233,000 people with a growth of 4.7 per cent over 2009 rates. According to research
” There are eight
from the National Franchisees Association, the average starting investment is €73,369. The most profitable sectors in 2010 fell under the category of food and supermarkets, followed by fast food and restaurants. Combined, these types of franchises form 26 per cent of the industry as a whole, mirroring the main sectors in the Spanish economy – services, leisure and tourism. In 2010, the fastest growing franchises were health and beauty (up 60 per cent), home décor and apparel (up 41 per cent), bakery (up 75 per cent) and house call services (up 120 per cent). “Traditionally in Spain, restaurants, café shops and snack bars have been a sure thing,” says Santiago. “The service sector is one of the most successful, too.
“Lately, we have seen a rise in beauty businesses and, in particular, IPL and laser hair
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