bfanews
New bfa website
n The British Franchise Association (bfa) has announced the launch of its new website – a newly designed resource for the franchising industry. The bfa has long been a top online resource for existing and prospective franchising individuals. However, with more than 800 pages of information it was clear that a whole new approach was needed.
Tom Endean, marketing manager of the bfa said: “Backed up by a new database, accounting systems and online payment software, the new website has been a six-month-build project, following nearly two years of planning, preparation and investments in the foundations required to cope with the new technology. It has been a long time coming and we now have a platform that can deliver information to many more people in a much more efficient and user-friendly manner.”
The new website creates new resource zones for all key groups, which means that those looking to join an existing franchise or franchise a business now have a much more
comprehensive online resource, but with all help and advice easy to find and understand. The new website structure has also allowed the amount of resources to be increased from what was already a substantial website. Tom continues: “The whole system has been designed with flexibility in mind. This means that we already have a list of new developments and additions planned for later in the year and through next year. This makes it an evolving resource that can adapt as technology and demands change, from social media to online video.”
diary dates
the British & international Franchise exhibition, Olympia, London 16 & 17 March 2012
the British Franchise exhibition, Manchester Central, Manchester 8 & 9 June 2012
stat-o-meter: top stats from natwest bfa franchise survey 2011 £12.4 billion
Turnover of the UK franchise industry, an increase of £600 million (+5 per cent) on the previous year
897
Number of franchised units in the UK
10 |
www.franchisornews.co.uk 7/10
Proportion of franchisees that have taken over a pre- existing business in the last two years
43%
Number of franchisors who say they were more profitable in 2010 than 2009
31%
Percentage of franchisors that have units outside the UK as well as their UK operations
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