Johnstone’s Eco range continues expansion
Leading trade paint brand Johnstone’s continues to demonstrate its commitment to the environment with ten products in its Ecological Solutions range now boasting the coveted EU Ecolabel accreditation. Johnstone’s Dry Lining Paint and Acrylic Eggshell are the latest duo to be added to the range, in which all of the products have had their environmental credentials independently tested and verified. They join Johnstone’s Covaplus Vinyl Matt, Jonmat Premium Contract Matt, Durable Matt, Vinyl Silk, Flat Matt, Ultra High Opacity Matt, Acrylic Satin and Joncryl Water Based Primer Undercoat, who had already received the prestigious third party endorsement.
All products maintain the same high quality and performance decorators have previously enjoyed and Johnstone’s will not be adding a price premium, which means clients can continue to benefit rom eco-friendly products at the same great value.
The environmental criterion behind the EU Ecolabel accreditation is tough and only
the products which are kindest to the environment are entitled to carry the EU Ecolabel. These stringent rules are agreed at European level and follow wide consultation with experts and certification is approved by the Department for Environment Food and Rural Affairs in the UK. The label itself is only awarded after verification that the product meets the rigorous environmental and performance standards.
The Ecolabel accreditation doesn’t just assess the raw ingredients in ensuring they meet strict environmental standards, but the product performance is also considered for environmental impact. This highlights that the accredited products hold numerous green benefits, such as the high opacity levels meaning that less coats, and therefore less paint, is required. The durability of the products also means that existing surfaces remain at a high quality standard for longer. Further to this, the high spread rates offered by Johnstone’s products also mean that less paint is required to cover a surface.
Paul Farrell, Johnstone’s Brand Manager, said: “We are delighted to have received the third party Ecolabel endorsement for something we have known for a long time – that our products are environmentally friendly. EU Ecolabel standards are based on several factors, including studies that analyse the impact of the products on the environment throughout their life cycle. This starts from raw material extraction in the pre- production stage, through to production, distribution and disposal. Having this accreditation gives us and our products the recognition for meeting and maintaining these high standards, whilst also helping consumers to make reliable and informed choices.
“It is important to inform our customers that the products they have been using are eco-friendly and will continue to give the same high quality performance they always have done.”
For more information on Johnstone’s Ecological Solutions range please visit
www.johnstonestrade.com/ecolabel
CHR helps brew up increased profit and improved environment
A means of generating increased profit opportunity from café areas with no capital equipment funding, with the whole installation project-managed by experts, is the innovative solution for contract catering offered by award-winning commercial kitchen company CHR Equipment. The concept is already proven once operational to generate turnover of at least £2000/day with just two staff, increasing foot traffic to the area and delivering a sustainable, socially responsible solution to
regeneration of otherwise under-used or ‘tired’ areas, in public, healthcare and educational establishments.
CHR’s café package hangs round the Starbucks’ ‘We Proudly Brew’ franchise, but with an added dimension: CHR can project manage and execute the whole programme, from conducting feasibility studies, re-designing and equipping the area and installing the equipment. The only ‘up-front’ costs are any building work, as the equipment is financed via purchase lease. Paul Neville, CHR Equipment sales director, comments, “The brand recognition of a famous High St name encourages people to stop and spend, who may otherwise walk by. We have already installed several of our cafes, and all are proving successful, not only in generating income for the operator, but giving its customers a more
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pleasant environment, and the intangible benefits of giving new life to an otherwise tired or ‘dead’ area, with a product that is socially responsible in using recycled paper cups and Fair Trade coffee. In one installation we are carrying out now, the feasibility study revealed potential turnover of £½m+ for the first year alone.”
Founded almost 20 years ago, CHR Equipment has grown to become one of the leading commercial kitchen companies, delivering solutions for venues as diverse as local pub’s through Michelin starred restaurants to stadia. The company, based in Preston, Lancs, has won CEDA (Catering Equipment Distributors Association) national awards for its work, two years in succession, demonstrating its consistency and quality. CHR Equipment offers a complete package, from design to installation and maintenance, and unlike many similar companies, is independent in all its areas of operation, enabling it to deliver the most practicable, profitable solution, within budget, for each individual project. Email:
paul@chrequipment.co.uk www.chrequipment.co.uk
Building & Facilities Management – September 2011
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