Advertising feature


Globetrotting with Calvin Klein golf


Calvin Klein golf is making its mark across the globe and its success abroad is having a positive knock on effect on the brand across the UK & Europe.


is another one’s summer, the result is a broad range that has to meet everyone’s requirements and has worldwide fashion appeal. This is achieved with the guidance of Calvin Klein Inc who identifies future colour trends and feeds these to all of its license holders including Premium Golf Brands. The SS12 Calvin Klein golf range


In Hong Kong Calvin Klein golf has its own shop in the country’s largest department store Tsim Sha Tsui Sogo. Although thousands of miles away worldwide awareness strengthens the brand in our markets.


S


eptember has seen the opening of Calvin Klein golf’s first ever stores. This expansion into retail in the Asian


market brings Calvin Klein golf to a region where golf and shopping are two of the continent’s favourite pastimes. Although thousands of miles away, this development does have an effect on UK & European sales because momentum and interest in the brand is growing on a global scale. Shanghai, which boasts 20 different golf


courses within reach of the city centre, was the first location to open in early September. Just in time for the arrival the final 2011 WGC-HSBC Championship at Sheshan International Golf Club next month. This was quickly followed by store openings in Beijing and Dalian. The highlight was the opening on 17th


September of the Calvin Klein golf store in the Tsim Sha Tsui Sogo department store in Kowloon, Hong Kong. The store, which is the


largest Japanese-style department store in Hong Kong, covers a staggering 400,000 sq. ft. Sogo is crammed full of the top names in golf and leisure and is considered the best shopping experience for visitors and residents alike. The first store openings for Calvin Klein


golf are extremely significant in terms of the brand’s growth as is the increasing availability of the brand in other prestigious locations across the globe including Dubai, Toronto, New York and Sydney. This is relevant to the UK & Europe because visiting golfers will know the brand before they even see it in your store. The other effect that this globalisation


of the brand has on our market is in the product line. When one customer’s winter


Designing collections that suit the different needs of customers across the globe results in broader ranges that offer timeless appeal.


Premium Golf Brands Ltd. Boland Industrial Estate, Mallow Road, Cork, Ireland T: +353 21 4211160 | UK Freephone: 0808 238 1728 | E: info@premiumgolfbrands.com


Pro Shop Europe August 2011 5


demonstrates how one collection can be timeless, fashionable and have global appeal. The range of polo shirts for both men and women are designed to be functional with great performance fabrics and are complimented with great knitwear and outerwear. Consumers can easily buy stand alone pieces that will update their existing wardrobes or buy entire outfits, which because the colour palettes are traditional, will remain ‘fashionable’ for a long time. Pre-book is well under way for Calvin Klein


golf so to find out more about SS12 contact your local rep or call 0808 238 1728.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52