Golf statistics
Golfalot.com Price Index gets ready for new arrivals
The
index maintained the gains of recent months remaining +6% in the year to date. The golf clubs sector
I
maintained its position this month with an overall fall of less than -0.1%. However, analysis of the individual categories highlights a more eventful month with drivers, utility clubs and wedges performing well while fairway woods, irons and putters fell back. Drivers and wedges grabbed
the headlines in the golf clubs sector with growth of +1.48% and +1.42% respectively as both categories saw new clubs enter the index for the first time. Drivers saw the introduction
to the Index of the Ping G20 which replaced the popular G15 driver and we anticipate that the G20 fairway woods, irons and utility clubs will enter the index next month. Wedges were boosted by the introduction of the Nike VR Pro range and this category should be watched as we expect new releases in the popular Titleist Vokey and Cleveland ranges of wedges in the coming months. Utility clubs also experienced
positive growth (+0.5%) as prices returned to former levels following some competition in this increasingly popular category last month.
n a month that saw performance fluctuate across individual categories the
Price Index recorded a fall of -0.1% in September as retailers geared up for the anticipated big autumn releases from a number of leading manufacturers The remaining categories in
the golf clubs sector saw the Index fall as fairway woods (-0.4%), irons (-0.7%) and putters (-0.3%) all witnessed small price falls across as the marketplace as a result of both competition and discounting ahead of new equipment releases. The golf accessories sector
also fell this month registering a drop of -0.3%, however, as in the golf clubs sector,this has made little inroads into the steady growth in the year to date. Golf bags (-0.37%), golf shoes (-0.43%) and golf trolleys (-0.24%) all fell as the accessories sector witnessed price competition that offset new entrants to the market such as the Adidas Tour 360 ATV and Puma Cell Fusion 2 golf shoes. The golf ball category saw little movement with the index moving positively by less than +0.1%. Looking forward we can
expect the Price Index move to forward in the coming months as next season’s equipment begins to hit the shop floors. Ping, Nike, Mizuno, Titleist,
Cleveland and FootJoy are just some of the major brands beginning to roll out their new products, many of which will debut at the Harrogate Golf Show, all of which should boost the industry and continue to see the
Golfalot.com Price Index move from strength to strength.
What is the Golfalot Price Index? The Golfalot Price Index tracks changes in the average price of the latest golf equipment. Prices are taken from Golfalot’s price comparison service that tracks prices every day from every major golf retailer with a national pricing policy. For more information visit
www.Golfalot.com
48
Golfalot Price Index year to date (Average price set of equipment)
£1190 £1220 £1250 £1280 £1310 £1340
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Average price of drivers year to date £160 £150 £140 £130
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Average price of wedges year to date
£55 £56 £57 £58 £59 £60
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Pro Shop Europe September 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52