Company news


FootJoy reports impressive fi rst half of 2011


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ootJoy has once again recorded high market


shares within the UK golf shoe sales market for the first half of 2011, according to the most recent Golf Datatech UK retail audit. The company is said to have dominated the volume brand share at 55.9%, significantly ahead of the next brand with just 16.6%. The AQL is reported to


remain the favourite golf shoe with 13.8% of the market, followed by the DryJoys microbrand with 8.1%. The full top ten list is as follows: FootJoy AQL (13.8%); FootJoy DryJoys (including new Tour model) (8.1%); FootJoy Contour Series (8%); Competitor Model A (6.6%); FootJoy GreenJoys (5.9%); Competitor Model B (4.2%); FootJoy Sport (3.6%); Competitor Model C (2.4%); FootJoy SoftJoys (2.3%) and FootJoy Icon (2.1%). Another success story, said


FootJoy, has been its FJ Icon model. Despite commanding a premium price tag, the latest figures mark the first time a top- of-the-range shoe has featured among the Top 10 sellers in the UK. “As the tough economic


times continue, it is reassuring to know that retailers and consumers alike continue to connect with the FootJoy brand. Our aim of meeting the needs of the more traditional consumer, while expanding our appeal with the younger and more fashion conscious golfer appears to be paying dividend,” said Richard Fryer, European sales and marketing senior manager. “For seven of FootJoy products, including the top three, to be in the top ten is testament to the quality and performance of the shoes we produce and the support from our retail partners.”


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Las Colinas to host second stage of European Tour Q School


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as Colinas Golf and Country Club, near Alicante, Spain, will be hosting the


second stage of the European Tour’s qualifying school. The development has welcomed the European Tour’s decision following site visits from the European Tour’s tournament director, Mike Stewart, and his team.


Stewart said: “It is clear that


Las Colinas is an outstanding new development with a course of high quality which will be a great addition to the collection of venues which we use for the qualifying school.” Launched in the summer


of 2010 and sitting within the established development of Dehesa de Campoamor, Las


Colinas Golf & Country Club is carved out of a gorge which gives views of the nearby coastline. Surrounded by 10,000 hectares


of Mediterranean woodland, designed by golf architect Cabell B Robinson and managed by golf management group Troon Golf, the Par 71, 6973-yard golf course is situated at the heart of the leisure facility.


Whitehead puts faith in wind energy


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workshop and support vehicles at the Open and Senior Open Championships. The company has invested


John Letters invests £250K in support vehicles J


ohn Letters of Scotland unveiled its new Tour


Under the stewardship of


£250,000 in a new state-of- the-art tour workshop, luxury six-berth motor home and three Dodge 4x4 personnel vehicles. In addition to supporting


numerous European Tour and senior events, the company said the tour workshop will also be used to bolster the brand’s resurgence in the game supporting retailers, events and also customer demo days; taking the service and craftsmanship usually reserved for the game’s best players to golfers of all levels and abilities.


Class AA PGA professional John Andrew, John Letters of Scotland reported it is “making big strides to regain the title as the finest clubmaker in golf and the investment in the tour support vehicles, on the back of recent investment in a new showroom and workshop, a mere 254-yard drive from the 18th green of the Old Course in St Andrews, are a continuation of the commitment to achieve this”. Andrew added: “There are not


many brands outside of the big manufacturers that can do this. It’s a considerable investment, but part of a plan to help us build the John Letters brand back into the force it was in 50s, 60s and 70s.”


Pro Shop Europe September 2011


hitehead Golf Course, on the edge of Belfast Loch,


has erected two 15 kW turbines on site at a cost of £100,000 to help make savings in energy costs. 50% of their funding came from the Carbon Trust, and the course is set to make about £13,000 a year on its investment, with £5,000 in saved electricity bills and £8,000 in Renewal Obligation Certificates; the government incentives which reward green electricity generators who export power to the National Grid in Northern Ireland.


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