34 B 2 B iGaming Hot Chili deal
IGT is to supply premium online games content to the Chiligam- ing Network. Alex Kelly, IGT vice president of interactive, said: “We are very pleased to be entering this agreement with Chiligaming. With a loyal player base across its network and a history of in- novation, Chiligam- ing is an ideal partner for IGT.”
CITY LIFE: APPEALS TO EXPERIENCED SLOT PLAYERS
Another Chartwell slot Lions roar online
Aristocrat has launched its land- based 50 Lions slot game at at www.moneygaming.com
, the first in a series of Aristocrat’s slot games that will be launched in conjunction with GameAccount Network this year.
Lost Temple is Chartwell’s first 1024 ways slot - giving players copious amounts of potential winning combi- nations in this South
American action/adventure- themed slot. It is the 32nd re- lease by Chartwell this year and part of the first set of games re- leased under new owner Amaya Gaming.
Italian range extended
Playtech licensees have launched casino and cash table poker following new regulations in Italian market. Chief executive Mor Weizer commented: “The Ital- ian market continues to be a major constituent of the European regulated environment, and we are happy to fur- ther strengthen our position there with the addition of cash table poker and casino.”
Italian launches for GameAccount
G The art of slot development
Developing a new slot game can involve a lot of factors, but it’s a challenge that Dragonfish’s head of casino and games product management, Ilana Bar-Or, tackles on a regular basis.
lots are sometimes perceived as a side game to other gambling products, but do you have slots only customers?
There is definitely a category of players looking for slot games only and they prefer the entertainment and thrills offered by our slots over the table games. Slots are used as ‘side’ games in some of our other non-casi- no offerings, like bingo, poker, sport and they enjoy great popularity there as well.
How does the player demographic differ from the other products and does this influ- ence how you market the games? We do see particular demographics with slot players versus general casino player demographics. We also see differing demo- graphics amongst the slots players associ- ated with the types, complexity, theme of the slots themselves. For example, our Freaky Fruit Video Slot attracts more novice players than our City Life slot which
generally appeals to a more expe- rienced set of casino players. Dragonfishis constantly checking demographic data and we combine this with geographic and other information when we plan our partners’ marketing campaigns.
If you could choose any licence for a slot game, what would it be and why? Dragonfish offers its partners some of the industry’s leading branded slots including, Hulk, Spiderman, Fantastic Four, King Kong and many others and currently we’re developing some new unique slots follow- ing the Warner Bros. branding deal we re- cently announced.
If I were to choose any brand for a slot, I would look for something that has global recognition, appeals to multiple demo- graphics, represents excitement and enter- tainment. Movie blockbusters always work
well but the business model has to fit as well.
What’s more important - a good li- cence or a big jackpot? Both have their value and it’s the winning combination that we look for. A really strong brand will have great attraction even with- out the huge jackpot, and with
jackpots it’s not always just about size! Players are also attracted by the frequency of the big prizes.
You have slots in both the casino section and the games section of your website. What is the reasoning behind this? We try to optimise the games profile for our partners that are interested in running both a classic casino site and a games site. Each has its particular appeal and this applies to the games we offer on the side in poker, sport, bingo as well.
ameAccount Networkhas launched real money Casino Table Games to the regulated Italian gaming mar- ket, with an initial suite of seven instant- play games, including single-zero roulette and multi-hand five-seat blackjack. In ad- dition to roulette and blackjack, the suite of full-sized games includes video poker variants, hi lo and branded games such as ‘Championship Manager’. In Q4 2011 GameAcount Network will launch minia- turised versions of the games for embed- ding in to web pages or Skill Games’ appli- cations. MD Dermot Smurfit: “After nearly three years of Skill Games, the launch of Casino Table Games is expected to drive significant incremental value from our op- erators’ existing customer base.”
Interwetten goes Live with Evolution
volution Gaming has signed an agreement withInterwettento pro- vide its award-winning Live Casino games. Under the initial two-year agreement, Evo- lution will deliver its market-leading, live dealer online Blackjack, Baccarat and Roulette games to Interwetten’s growing player base across Europe.
Interwetten managing director Birgit Bosch said: “Live Casino is one of the fastest growing sectors online and when looking for a Live Casino partner, to ex-
BettingBusinessInteractive • SEPTEMBER 2011
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