BettingBusinessInteractive • SEPTEMBER 2011
B2B 31
GAMING MACHINES Efficient rollout
L
adbrokeshas said that the ‘efficient rollout of the new Global Drawtermi- nals’ has benefited machine performance over the first half of the year. Continuing operational focus has helped minimise the expected adoption lag and has driven en- hanced performance. Gross win per termi- nal week was £821 in H1 reaching £850 in the second quarter. Machine gross win was 15.0 per cent up in H1.
The company said: “Our focus on ma- chines will now move to improv- ing the mix of games with new and exclu- sive con- tent driv-
ing customer demand. We will also adopt improved yield management analysis to en- hance utilisation and adjust machine for- mats to allow for local market conditions, tailoring the menu to the venue.”
Good management W
illiam Hill has reported another in- crease in its gaming machine per- formance, attributed to the newInspired Storm terminals. In its interim results, the bookmaker revealed that year-on-year gross win growth in machines for the peri- od was 10 per cent, with gross win per ma- chine per week 8 per cent higher at £902 (2010: £836). Finance director Neil Cooper commented: “Gross win per machine per week has now broached £900, a perform- ance which reflects well on our operational approach to this category, an approach that blends good day to day customer service, effective content management, and timely and relevant marketing and promotional activity.”
POOLS Distribution extended F
ootball pools operator Sportechhas said that its aim to broaden the distribu- tion of the pools encouraged the firm to spread into betting shops both home and internationally. The company announced: “We have extended our distribution on the high street with our products now being of- fered by Jennings, Betterand Chisholm bookmakers via Finsofttechnology. Inter- nationally, from the start of the new foot- ball season, we have commenced a football pools distribution partnership arrange- ment with Phumelela Gold, South Africa's leading horseracing, tote and bet- ting organisation.”
SIS offers virtual support C
ustomers takingSIS’ Virtual Bet- ting Channel now have some added help to get the best out of the ground-breaking new prod-
uct. The broadcaster is providing a website and downloadable schedules, cards and form-guides to provide LBOs and their pun- ters with more information on each virtual event. Product manager James Hanlon, who has developed the service, said: “We want to give those customers who take VBC as much help as possible. We provide that day’s and the next day’s events from 8:30 in the morn- ing in a rolling service. All the odds are frac- tional or decimal depending on what the cus-
VIRTUAL BETTING
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tomer wants and he can then print out the PDF and put them up in the shop in the same way they do now with newspaper racecards. It’s a free service and we think it’ll prove a real help to our customers and theirs.” The VBC will broadcast more than 190 events each day from 8am to 10pm. The serv- ice is available to UK and Irish customers as an add on or to international companies as a stand-alone channel via the SIS footprint. The service includes a full, live commentary from SIS to promote each event, provide useful statistics and add ‘real world’ excite- ment. All VBC events are supported by the SISdata365 feed as well as the free daily website and PDF service.
content
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The firm also expects it products will be available in Australia via Centrebetby the end of the month, and expects further dis- tribution arrangements in the ‘near future’.
DISPLAY MRG shows how to M
RGhas announced that a series of tu- torial videos are currently in produc- tion and will become available on its web- site (
www.mrgsystems.co.uk) during this month. These ‘How To’ videos are a step- by-step guide for anyone who needs a quick refresh or introduction to the main features of the iMERGE system. The firm said it has made it easy to follow and kept the video snippets short in duration. The list of tutori- al videos includes the following: how to create a new page; creating a carousel; gen- erating schedules, pages with TV/video content; pages with automated date and time display, uploading files; scrolling mes- sages; adding users and their permissions; and backup and restore.
Picture deal S
IShas tied up a deal with the UK’s old- est and largest independent sports photographic agency Colorsportto use its pictures in LBO TV channels, promo- tional material and new data products. Col- orsport has the biggest sports archive with around 10m images covering almost 150
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years of sport. Colorsport CEO James Pinniger, CEO
said: “We are delighted to be working with SIS - both companies have strong traditions within the world of sport, and we are now working together to embrace the opportu- nities that new media markets are opening up in sports data and photography.”
CONFERENCE Racing support
G
BI Racing, the distributor of UK and Irish racing to international betting shops, has announced it is to support Lead- ers in Racing, an inaugural international conference for the global horseracing in- dustry. GBI Racing chairman Richard Brooke said: “We are delighted to extend our support to Leaders in Racing and its in- augural international conference.” Leaders in Racing takes place at Chelsea Football Club on 6 October and follows the significant Leaders in Football conference, staged the previous day.
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