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BettingBusinessInteractive • SEPTEMBER 2011


B2B 33


BETSSON IS NOW A PARTNER OF ARSENAL


MOBILE Mobile site refreshed


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lue Squarehas launched a new ver- sion of its mobile sportsbook site opti- mised for in-play betting and implemented by Rank’s mobile partnerMkodo. On en- tering the site, the user has immediate ac- cess to the latest scores and odds on foot- ball matches that are in-play at that mo- ment. On the home page customers are also given information on the next horse races to be run with instant links to the associated odds. Rank’s Simon Woolf said: “The new site ensures that users with the latest and most popular phones for sportsbook access can use the functionality of- fered to them by those phones to enhance their mobile betting ex- perience.”


Football application launch


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he Racing Posthas joined forces once again with William Hillby devel- oping the new Racing Post Football App. The free app combines easy-to-digest bet- ting gems like killer stats and expert tips from Racing Post with the ability to con- duct simple, fast betting with the bookmak- er.


“Football betting is a massive opportuni- ty for Racing Post, we just had to create an- other app that users will love. I think we’ve made it. There’s nothing like Football Bet available for the iPhone,” commented Rac- ing Post’s head of online Mark Renshaw. “Once again the ability to quickly make in- formed bets on the move will mean it’s adopted quickly.”


CONTENT Snooker streams


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orld Snooker has signed a new five year agreement with digital sports


media company Perform, to live stream all professional tournaments online across liveworldsnooker.tv and via bookmaker sites through Perform’s Watch&Bet service - opening the sport up to a glob- al audience on an unprecedented scale.


All tourna- ments will be streamed, includ- ing ranking event qualifiers and


Players Tour Championship events. Streaming will not be available in territo- ries where live broadcast of the tourna- ments are accessible. The service will fea- ture over 800 World Snooker matches per year. The first tournament to be streamed live was the Shanghai Masters qualifiers,


www.mfuse.com indo@mfuse.com 


which started on Monday 1 August. Skybet signs up


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kybet’s sportsbook director Ben Warn has explained why his firm has re- signed with trading and pricing supplier Sporting Solutions: “In-play is a massive growth area for Skybet across a multitude of sports and we’ve been very pleased with the service we’ve received from Sporting Solutions over the past couple of years. We’ll now be taking in-play prices for a number of new sports and hope to continue seeing strong levels of growth over the coming months.”


Sporting Solutions’ Dave Grogan added:


“It’s a massive vote of confidence in our service from a valued long-standing client who really understands the importance of in-play within their sportsbook offering.”


SYSTEMS


Betsson gunning for Arsenal


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etsson Business Solutionshas signed a three year B2B contract with Arsenal Football Clubto becomes its Of- ficial Betting Partner, providing betting services both online under www.gunners- gaming.com and in-stadia for Arsenal fans


New boss at Sports Betting Tech


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ports Betting Techhas appointed Itai Zak as its new chief executive offi- cer as part of a strategic board decision it claims was triggered by the company’s growth and its entrance into a number of new ventures and opportunities in both tra- ditional and regulated markets. Zak will oversee the company’s day-to- day operation, technology and products’ strategy and the development of its B2B business components. He commented: “There is a strong demand for the highly at- tractive and advanced sports betting solu- tions the company provides and I’m look- ing forward to ensure we continue to ad- vance and grow in what is undoubtedly a dynamic and competitive marketplace.”


through a newly cre- ated brand, Gunners- Gaming by


Betsson. Betsson will provide and operate a complete gaming solution including casi- no, poker, sportsbook and other games. “Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today. This is also a good opportunity for Betsson to gain a part of the regulated UK market,” said Betsson CEO and president Magnus Silfverberg.


B2B Sportsbook Listings betting - Live


www.boolabus.com betting platform


The innovative multi-channel betting platform


Site: www.betologic.com E-mail: info@betologic.com


AFFILIATE New system aims to place bets


A new betting concierge service has launched that allows gamblers to access the best odds from all international bookmaking operators without the need for multiple bet- ting accounts. Called Bet Butler, the site uses state-of-the-art search-engine tech- nology, providing gamblers with a far simpler betting experience. Bet Butler’s technology sources the most up-to-date odds at a touch of the button, but unlike traditional odds comparison services, places customers’ bets directly. The soft- ware automatically executes client betting orders at whichever of sixty bookmaking op- erators worldwide is showing the most com- petitive price. The service offers bets on any


sports via the telephone and football and horse racing online at www.betbutler.co.uk. Managing director Toby Denne said: “Bet Butler is combining three of the big wins on the web to give sports fans an unparalleled betting experience: betting, price compari- son, and search. Forget the frustrations of scanning the internet for the best odds and being forced into using multiple betting ac- counts to place a stake. Today’s world is about fast-paced technology where gam- blers want access to the best odds at a touch of the button. With Bet Butler’s launch, the age of multiple betting accounts is history: this service is ‘any bet, any value, anywhere’.”


www.buzzsports.com gaming consultants


+44 (0) 1624 827138 info@gbgc.com www.gbgc.com


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ACTION IMAGES / CARL RECINE


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