Why you need a Social Media Strategy . . . NOW!


WedBiz Journal shares the whys, what and how in this special section.


Your customers are using Social Media. You can pretend they aren’t. You can tell yourself that Facebook is for connecting with long lost friends from high school and Twitter is for following the every movement of the rich and famous—but you’ll be fooling yourself.


Business in every industry is using social media to connect with potential customers, current customers, network with others in their field and promote their business. And if you aren't already on board, you need to jump on the social media bandwagon—fast!


Why? Because nearlyweds are now using social media to find you—directly and indirectly. Facebook, Twitter, and blogs have an impact on your website’s search engine optimization. They all help to move you further up the Google food chain. And everything connects.


“Whoever invented the term "social media" didn't do the world a favor because, while that's the accepted term now, it's completely wrong, and I believe it's part of what drives this disconnect. Social media is not really media. I think of it as a channel, more like a telephone than a TV commercial. And when's the last time a CEO asked, "How are we monetizing the telephone?"


And has a CEO ever threatened to not invest in phones because the company can't make money off of them?”


Amy Jo Martin, To Monetize Social Media, Humanize It


So what should your strategy be? What social channels should you be broadcasting on?


We review a couple options in the next few pages. Here’s what you need to consider when devising a strategy:


 Where can I reach my customers?  Where can I reach those who refer me?  How can I best help those who help my business?  What am I already doing well?  Where can I improve?


Use the answers to make the most of social media and boost your business!


WedBiz Journal Summer 2011


“But how can I make money on social media? It’s just a waste of time.”


A recent article on the Harvard Business Review blog by Amy Jo Martin, founder of Digital Royalty, addresses some of the common objections businesses have to social media. One great point she makes is that social media is really social channels—not media. It’s a tool to reach your customers.


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