Focus on one or two formats to start. Don't worry about using every internet marketing tool or social media channel out there. Instead, focus on one or two and really learn how to use them to expand your network and grow your business. Once you understand how they work and use them on a regular basis, then, and ONLY then, should you consider adding something to your online marketing portfolio.
Most importantly, don’t forget to update, Update, UPDATE. This can’t be stressed enough. Just creating pretty sites or pages and adding a few words does not a marketing tool make. Online marketing is all about creating a connection and starting a conversation. And you can’t do that if you’re not actively involved in the process. So keep your site and your content fresh and meaningful.
Remember, effective marketing is all about consistency. By creating eye catching online tools and updating them on a regular basis, you'll be on your way to marketing more effectively, reaching more brides, and growing your bridal business.
About Debby Dowling Debby Dowling is the creator of Wedding Pro Newsletter, an automatic biweekly newsletter service for wedding planners that simplifies your marketing in less than 15 minutes a month so you reach more brides and earn more money even if you don’t know a thing about marketing. Debby is a seasoned marketing professional with a focus on communications, branding, direct marketing, and both qualitative and quantitative market research. With over 10 years of experience, she is now a successful entrepreneur specializing in healthcare, fitness, and wedding/bridal industries. Sign up for her newsletter & download her free report, “Nine Ways to Improve Your Marketing…and Make More Money in 2011” at
www.WeddingProNewsletter.com.
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WedBiz Journal
Summer 2011
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