By the Numbers


Earlier this year, The Wedding Report issued the 2010 Wedding Market Review. Here are some of the pertinent findings.


2010 Overview


2010 brought a sigh of relief from 2008 and 2009 as the wedding industry returned to some growth. We saw couples spend 23% more than 2009. We also saw the number of guests increase from 128 (2009) to 141 (2010). The State of the Industry study showed that many businesses saw improvement, yet there are issues within the industry.


Wedding Cost 2010


The average cost of a wedding increased 22.9% in 2010, from $19,581 (2009) to $24,066 (2010). This is great news for a struggling wedding industry. 50 products and services saw an increase in spending with wedding planning services out performing all other categories, up 23% to 77%. Accessories, Beauty, Health and Spa took the biggest hit in spending down between -10% and -65%. We believe that renewed consumer confidence and an increase in the number of guest from 128 (2009) to 141 (2010) contributed to the increase in spending and demand for products and services.


Click HERE for more Wedding Cost details


The Wedding Index 2010 The wedding industry saw a much improved market in 2010 as compared to 2009. Spending was up 23% and more wedding professionals reported improved conditions and better expectations for 2011. The best news, wedding professionals are much more optimistic about 2011 than they were about 2010. Year over year changes include the following:


WedBiz Journal Businesses Servicing the Wedding Industry


541,900 businesses service the wedding industry. On average, a single business will service 77 weddings per year. This varies by category. Product based businesses service an average of 134 weddings per year while service based businesses service an average of 42 weddings per year. On average, a single business earns $142,047 from weddings per year. On average, a single business will spend $3,772 on advertising totaling $1.91 billion in advertising spending per year. That is 3.4% of a $57 billion a year industry.


More details about this research can be found in The Wedding Business Report 2010 HERE.


About The Wedding Report, Inc.


The Wedding Report, Inc. is a research company that tracks and forecasts number of weddings, spending, and consumer trends for the wedding industry. To date, they have helped over 250,000 wedding professionals and businesses and over 1 million brides and grooms. To subscribe or view reports, visit: TheWeddingReport.com


Summer 2011


Shane McMurray, CEO/Founder of the Wedding Report brings us the industry’s latest statistics


Current Sales, a 43.1% increase in reporting of “Excellent”. Average Amount Spent, a 86.6% increase in reporting of “Increasing”. Couples Getting Married, a 29.3% increase in reporting of “Increasing”. Sales Expectations, a 55.7% increase in the reporting of “Excellent”.


Click HERE for details on all Index categories.


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