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Why You Need to Pick a Marketing Strategy


Debby Dowling Wedding Pro Newsletter Have you ever done any of the following?


 Designed a beautiful website, but only updated it once or twice a year, if ever?  Started a blog, then stopped writing because you didn't think anyone would notice?  Sent out a newsletter once or twice, then abandoned the project because it took too much time & effort?  Signed up for a twitter account, but didn’t know what to tweet about?  Created a Facebook fan page, but never added anything to it?


On the surface, these things may seem small or trivial. After all, it happens all of the time in the world of online and social media marketing. But it's often the little things that make the biggest difference. And unfortunately, by not following through, or leaving projects abandoned, brides may see you as inconsistent and unfocused, not to mention uncommitted and unprofessional. Not the ideal image for a Wedding Professional. Yikes!


In marketing, image is everything. And because online is often the first place potential brides will interact with you, everything you put out there really is the “face” of your company. It speaks volumes about your brand, your company, and your credibility. It not only has to look good, it also needs to deliver consistent messages in order to be effective.


WedBiz Journal


Creating consistent messages and communications shows you're professional and reliable. A person that won’t neglect the details. Someone that can be TRUSTED to get things done. So even if you think no one is reading your words or you just can’t find the time to write another newsletter or blog, you still need to do it. Never forget that the internet is 24/7 with a voracious memory and you never know when a bride will be watching.


Don't spread yourself too thin. Although it’s


tempting to use every tool out there, online marketing and social media takes time and skill in order to use them effectively. If you don’t have the time to fully commit to an online marketing strategy, either don’t do it or hire someone to help. Otherwise, you’ll only end up neglecting the project.


Summer 2011


. . . and Stick with It!


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