3 Traits of a Lazy Listener
PositivelyWed’s Dina Eisenberg
Do you want to book more brides faster? Be the go-to person with wedding colleagues? Feel more appreciation and satisfaction from your couples? I can teach you how to do that with one word: listen.
Wedding marketers are touting the wonders of relationship-building as a way to market your wedding business. I agree. It’s all about creating that close connection where your bride trusts and shares openly with you.
You become her superhero when you’re a great listener, the one she raves about to friends and co-workers. And, the Knot. Think about how much you appreciate someone who listens in your life. Well, she’ll appreciate you’re caring a bazillion times more.
But it’s hard to create that bond or build rapport with your couple when you’re a lazy listener. How do you know if that’s you?
Well, it’s kind of a eye-of-the-beholder thing. The people who you interact most with- your colleagues, family and friends- are the ones
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to ask. However, if you spot yourself in any of the three traits listed below, you just might be part of the club.
Lazy Listener Traits
#1 - You listen when you know you can’t give your full attention.
Come on. How often have you checked your email while talking with someone on the phone. Or let your mind drift to the next thing on your to-to list when sitting down with a prospective new client.
You’re not to blame for not having time to listen. It’s this crazy pace we live at now. Interruptions, disruptions — we can’t concentrate.
The magic happens when you can slow yourself down and totally focus on the speaker, your bride. You get two great rewards: 1) You will absolutely endear yourself to the couple who then talk about you like crazy and 2) you will enjoy a very
Summer 2011
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