WedBiz Journal loves Bridal Tweet. Sign-up today for great marketing advice,


vendor discussions and ideas for your wedding business.


Christine Dyer posted a great article about interns in her wedding community Bridal Tweet. We asked if we could share her insights in WedBiz Journal. Christine has an MBA in marketing and shares over twelve years of marketing expertise with the wedding community. At BridalTweet.com, you'll find free wedding business advice on topics such as how to market to brides, social networking, PR, sales, branding, pricing and much more. Receive free wedding business advice in your email inbox each week.


Tips for Finding and Attracting Great Interns


As small business owners, we constantly feel like there just aren’t enough hours in the day. We’re working harder than ever.


So, it’s important to take a step back every once in a while to energize and prioritize our lives. In doing so, focus more on the areas of your business that will drive the most benefits. It is also important to make sure that you dedicate a small amount of time each day to yourself. And finally, consider hiring interns to delegate your more tactical tasks, so that you can be more strategic and innovative.


Hiring interns can be an excellent low-cost (and sometimes free) alternative to doing everything on your own. It’s also a great way to pump new energy into your wedding services.


Here are some tips for finding and attracting interns:


1. Create an engaging internship position. You will attract strong talent if you create a position in which there is significant opportunity to learn. The most engaging internship experiences are NOT the ones that require interns to make copies.


2. Consider having a contest to attract talent. You can challenge prospective interns to come up with the most original wedding theme or inspiration board. There are a lot of fun challenges that you can come up with to gauge a prospective intern’s passion for weddings as well as their ability to think outside of the box.


3. Contact your local university or college. Send their career placement center a professionally written


WedBiz Journal Summer 2011


description of your business as well as the internship position/s.


4. Leverage social networks and word-of-mouth. If you are having a contest, you can tweet about it or post it on various wedding forums.


Here are just of a few of the things that you should consider when evaluating a prospective intern:


1. Are you confident that this new hire will enable you to achieve the same level of service? 2. Does this new hire have a clear picture of your business and the position? 3. Can you be comfortable giving up some control to this new hire? 4. Does this new hire really want this job? Do they want to have a future in the wedding industry? (If this is true, they will likely be motivated and eager to learn.)


After you have hired your intern/s, be sure to spend time with them. Develop your interns and make sure that this is a positive learning experience for them. If you invest your time and energy in their growth, you and your business will certainly reap the rewards.


If you like this article, you'll also like the free wedding business advice and helpful vendor discussions at BridalTweet.com.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24