FEATURE CHILE & ARGENTINA
ALVARO CASTILLA PRESIDENT OF THE BOARD OF DIRECTORS OF TURISMO CHILE
“Our communications strategy in the UK is part of a wider European campaign to connect with
our target market and inform them about the wealth of experiences we offer in Chile. To deliver this campaign we will be working hand-in-hand with our valued tourism partners in the UK as well as carving new and direct routes to market.”
AMERICO EDUARDO SOTO REGIONAL DIRECTOR, TOURISM AYSEN, CHILE “Aysen’s main appeal is that it is an undiscovered and unspoiled part of the world. The region is ideal
for activities such as fly-fishing, trekking, kayaking and horse-riding, all of them amid magical scenery, in the most beautiful part of Patagonia. We decided to launch this campaign in the British and the European markets as they tend to be more eco-conscious, while operators will understand better how to sell Aysen.”
WHE R E TO BOOK IT W&O TRAVEL
0845 277 3366
www.wandotravel.com New for 2011 is Highlights of Chile and Argentina, taking in Buenos Aires, Bariloche, the Lakes Districts, Torres del Paine and Calafate. The 16-day tour is priced from £3,750pp including flights.
EXPLORE
0844 499 0901
www.explore.co.uk The 16-day Atacama to Paine tour visits the Atacama desert, Santiago, the Lakes District, Punta Arenas and Torres del Paine, from £2,976pp including flights.
GAP ADVENTURES
0844 272 2040
www.gapadventures.co.uk GAP Adventures is pushing a 15-day End of the Earth tour. From £1,569pp, it visits Torres del Paine National Park and the Perito Moreno glacier, Ushuaia and Buenos Aires, and includes a Beagle Channel cruise and a two-night camping excursion in Torres del Paine.
GETTING THE R E British Airways launches a direct daily service between Heathrow and Buenos Aires at the end of this month, cutting out the touch-down in Sao Paulo (Brazil). Iberia has launched a four-times-weekly service from Madrid to Cordoba and serves both Buenos Aires and Santiago from the Spanish capital. Air Europa flies from London Gatwick
via Madrid to Buenos Aires, while LAN, which also serves Santiago from Madrid, has introduced flights from Lima, Peru, to Easter Island and the Iguazu Falls. Aerolineas Argentinas is developing Cordoba airport as its first regional hub outside Buenos Aires, beginning with new routes this summer to Iguazu, Salta, Bariloche and the capital city. The airline is offering free onward domestic flights for passengers flying from London to Buenos Aires. A two-for-one promotion on business class fares comes to a close at the end of the month. After an absence of ten years, KLM will
resume services between Amsterdam and Buenos Aires this October with a three-times-weekly service. •
The LATA Foundation
AS PART of the Latin American Travel Association, the LATA Foundation supports a range of projects to help put something back into the region. It has contributed to schemes in Brazil, Colombia and Guatemala, and is currently involved with projects in Bolivia, Venezuela, Mexico, Peru and Argentina. David Gilmour, chairman of the LATA
Foundation, says, “Eventually we want to have projects throughout Latin America, but more projects, of course, require more money. If you are involved with Latin America and are not already sponsoring us, please consider doing so. You don’t even need to be a member of LATA to support our work or to attend LATA Foundation events. “It is abundantly clear that there is an enormous amount of interest in our work, both here and in Latin America. Over the last two and a half years since we were founded, we have made a reasonably good start – but there is still so much more that we can do,” says Gilmour. See:
www.justgiving.com/lata
www.sellinglonghaul.com • March 2011 35
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