PROFILE
I WOKE UP THIS MORNING CLIFF COOPER
CEO, Orange
Cliff Cooper runs through a typical day in the driving seat of one of the world’s most revered amplifier brands...
interests and offices in three continents, which I should visit more often than I do. I spend most of my time in the UK, which I will always regard as my home. A typical day though, starts with the alarm clock at 7am. I fight my way through to the bathroom, making sure I don’t look at myself as I pass the mirrors, and down to make tea where I punish myself by reading the newspapers.
N “
o two days are the same for me and so it’s difficult to lead a routine lifestyle. I have numerous business
pimples on their faces. After the morning link, I start on the email
trail. More a blessing than a curse I suppose, but so many emails in such a short space of time gives me a temporary mental indigestion.
Next everyone goes for lunch except me. I
don’t eat between breakfast and dinner – not because I’m fat, but because I never have done. Between 2pm and 3pm is moan time – in a nice way of course. I catch them on the hop as they drift back from lunch. I usually spend quite a lot of time in the
I can’t wait to get to the office, but my enthusiasm is so often tempered by hold-ups on the M25. But once I am in the office, the world and speed of life changes. And I like almost every minute of it.
I finish breakfast, jump in my car and head
off along the M25 to our offices in Borehamwood. I can’t wait to get to the office but my enthusiasm is so often tempered with hold-ups. Once I am in the office though, the world and speed of life changes and I like almost every minute of it (serious problems excluded of course). Every morning at 10am, I try and pop in on the morning ‘Video Chat Show’ Skype with our staff in Jiashan, China. I am learning to read and write Mandarin – finding it quite difficult, but I won’t give up. Technology these days is quite amazing, I can talk to people in China as if they were sitting in the same room as me and I can even see the
R&D Department, I love it there and we now have a second R&D Department for the OPC Computer advancement. It is now nearly 5pm and by now I will
have been in a production and marketing meeting, sorted out my letters, emails, moans, told the bank manager that I am busy and am now looking forward to the rush hour on the M25. “Wait!”, I decided to miss the crush hour and work late. Surprise surprise. When I arrive home my lovely wife is
there to greet me with a knee in the groin, saying “your dinner is cold and on the table” (only kidding). I always enjoy dinner, then read to try and unwind before going to bed.
® GUITARS
WWW.MI-PRO.CO.UK miPRO JUNE 2011 31
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