MIRC EVENT PREVIEW
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being a dealer training manager. There are few in the industry with better retail-facing credentials and, in March this year, Steel established Red Badger Consultancy. The business aims to offer MI retailers a fresh approach to sales training, visual merchandising and marketing. At MIRC, Steel will be presenting 'Raising the
standards in the music industry', discussing retail skills, attracting customers and selling more. At the same time, he will announce the launch of a new MIA-endorsed music industry training scheme. "These days it's essential to be better than the competition and if you can increase your customers' satisfaction and loyalty, then your sales and profits will increase as well," Steel commented.
Stuart Cross (top) and Kevin Steel (above) will both discuss best retail practices at the event
THE EXPO: A WORD FROM OUR SPONSORS This year’s MI Retail Conference & Expo has the strong support of the industry. Musikmesse has once again signed up as headline sponsor, with other Event Partners including Audio-Technica, Yamaha, Barnes & Mullins, Music Sales, Allianz, FCN Music, Intermusic, Mel Bay, Monacor, Studiomaster, Tanglewood, Tascam, Casio, Numark, Korg, Lamba, Wharfedale, TC Electronics and CPC. After its success last year, Roland will again host the After Show Party. Here, a selection of sponsors give their thoughts on the event…
Richard Hodgson, Director, Yamaha “Yamaha are very keen to support this year’s event as it’s critical to discuss the important issues facing all of us, retailers and distributors alike – this event makes this possible. We work in partnership with our dealers and this is a great venue for discussion. “Our industry has some real challenges so
it’s vital that there’s an opportunity for us all to get together and debate the key issues facing us in 2011. “An event like this gives the industry a legitimate platform to discuss key issues.”
Tony Gravel, Division Manager, Tascam “The networking and sales opportunities afforded by a focused and decisive event like
MIRC makes it an absolute no brainer for both trade and retail at this particularly grim time. “As the independent and multiple stores
have seen revenues soften, if they want a voice then this is the ideal platform for them to be heard by the MIA and trade without taking too much time out of their busy week. The buying groups could also use this event as an opportunity for recruitment and trade discussions.”
Chris Fearn, National Sales Manager, Wharfedale Pro “The Wharfedale Pro team are delighted to be part of the 2011 MIRC. We were extremely impressed with the feedback for last year’s show, so we decided to become a sponsor for the only platform exclusively for the UK MI retailer.
“I am looking forward to meeting existing and potential new retail partners at MIRC 2011. We have an extensive list of new products to showcase and are confident that both existing and potential retail partners will share our enthusiasm for these new lines and models.”
Tim Walter, Managing Director, Roland “It’s a great way to get together as an industry and debate the issues of the day. It’s clear that the music industry model isn’t immune from
miPRO JUNE 2011 17
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