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MIRC EVENT PREVIEW


retailers, to promote our future business with them, to make them understand that we are here to support their business and we will do whatever we can to assist in making their businesses profitable.”


Gerry Frost, Managing Director, Lamba "We are very excited to be returning to the MIRC event, especially after the huge success and positive response we received last year. “MIRC has already become one of the key


events for meeting up with leading retailers in the industry to work on new strategies for our continued joint success."


the changes reshaping business, and we need to support initiatives that will help us through the challenges ahead. Muttering on the sidelines is no longer an option, it’s time to get involved and make sure we all stay part of the industry as it evolves.”


Jon Bickle, Sales & Marketing Manager, Numark "We are proud to be sponsors of the event – we need open and honest dialogue on the path to prosperity as an industry. We need to remember that our real competition is not other respective brands within our industry, but brands outside who are seeking our consumers hard earnt spare cash. They are well funded and coherent in their messages. We do have some major advantages though so let's all get around the table and leverage them."


Neil Clayton, Sales & Marketing Manager, Monacor “There are many different shows out there and yet this is the only one that brings retailers and suppliers close together in a professional and friendly manner. MIRC is large enough to attract the top retailers and yet small enough to allow quality face to face discussions to take place with all attendees.”


Patrick Almond, Marketing Manager, Soundking Europe “Last year was a 'testing of the water' for both the MIRC/Expo and for Studiomaster attending such an event. It gave us a good chance to meet


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and greet many of our key dealers, and introduce Studiomaster to those that have not yet joined our revival. Also, it gave us the opportunity for us to hear first hand some of the challenges and visions that our customers face. “We feel that this kind of event is a very cost


effective and targeted towards our industry, so keeping our presence at the event again this year is a natural course of action.”


Chris Statham, Managing Director, Mel Bay “I chose to support this event again based on the results from the previous year and the knowledge that the event would also become stronger in its second year. “It is crucial to the future of the Industry to try and have a dedicated event for MI retailers. Outside of the Frankfurt Musikmesse we need an opportunity to talk face to face to our UK


MIRC 2011: NEED TO KNOW


The MI Retail Conference & Expo 2011 takes place on Wednesday June 29th at The Brewery, Chiswell Street, London. It


Harvey Roberts, Senior Marketing Manager, Audio-Technica “As Platinum sponsors last year we were largely heartened by the content and the reception from the industry, which clearly proved a need for this kind of gathering. The conference aspect of MIRC is of key importance to the industry and I'm pleased to see that this has been slightly extended, although I feel there is a need for this to be an even larger part of the day. “Every industry needs an opportunity to pool


resources and to learn from expert speakers. Through doing so, participants – whether retailers or suppliers – discover ways of doing business better and identify opportunities to work together for the benefit of the industry. “MI might be a small industry, and


historically been rather set in its ways with respect to retailing, but this is changing and MIRC is a great opportunity to share ideas on how to improve business for us all.”


A limited number of Event Partner packages are available. To find out more contact Darrell.Carter@intentmedia.co.uk or Jodie.Holdway@intentmedia.co.uk.


is free for retailers to attend – and they will go home with a VIP Gift Bag, including a Sony PSP console and game. Simply email mirc@intentmedia.co.uk to register your interest.


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