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28 FASHION THE MUSE


The Muse are a weekly Fashion Video Blog dedicated to your individual style. Each week four girls Cassie, Alice, Ani & Charlie will be taking to the streets to check out what you’re wearing, talk to behind the scenes movers and shakers in the fashion industry and cover fashion news as it hap- pens. TheMuse.TV is all about you. Every week they’ll be asking your opinions on a particular fashion related issue and because they’re so generous, the best comments will get a free fashion related goody. As well as the lovely chats you can have on Facebook you can also catch up with The Muse at TheMuseTv.tumblr.com, Twitter (@themusetv) and of course... Youtube (youtube.com/user/The- MuseDotTv).


THE GUESTLIST NETWORK | MAY 2011


The Muse is a weekly Fashion Video Blog dedicated to fashion, beauty and style.


Inside trikki


trikki menswear provides a refreshing and powerful response to a world burdened by the slow healing scars of fast fashion.


HOPE TIKI FOR JAPAN


Urban designer Sam Rodriguez creates exclusive illustrations in aid of of Japanese Tsunami Appeal.


In aid of relief for Japan, online retailers, Cukui have joined forces with celebrated graphic designer, Sam Rodriguez. The collaboration titled, ‘Hope Tiki’ was formed this month and features T-shits with hand-drawn illustrations from Rodriguez. Cukai are donating 100%


of the proceeds to the Japanese Red Cross Society. The design process for Rodriguez’ illustrations began from pen and paper. True to form, Rodriguez distinctive urban style can be found in all his designs. Hawiian company Cukui said of the projects theme ‘In South Pacific


culture, tiki’s symbolize strength, courage and protection. By wearing this tee, we are building a stronger community and hoping for a better tomorrow’. ‘Hope Tiki’ tees are available at www.cukui.com... Stylish and the proceeds go to charity!


The trikki offices have been engulfed in frenetic activity as it tries to keep up with the exponential growth of interest in the brand. Orders for the thoughtful city- inspired second collection are exceeding expectations and the first collection’s stock-count is dwindling. Whilst the change in style may seem extreme from the block colour infused first collection, the key elements of quality, innovation and originality stand strong. Only 100 of each piece are created for the second col- lection. A strict policy of no re-runs ensures true exclusiv- ity. trikki head designer Rikki Shah says “Manufacturing in highly limited numbers forces us to innovate and ensures the brand never becomes stale or predictable.” Super-original trend-setting pieces such as the Glory baseball/shirt jacket and the Avant double-breasted military shirt/jacket are now available online at trikki.co.uk. Alongside these pieces are a new range of t-shirts. There are no giant emblazoned logo tees available in 300 different colours here! Every print is unique and designed in house by Rikki Shah. trikki are also sneakily ship- ping a free limited edition garment with every order from the new collection. They are not publicising this so don’t tell anyone! This is part of the ‘Loyalty’ campaign


designed to keep you coming back for more! The brand is enjoying ever more coverage amongst press including national, regional and student publications. The work rate


ing place at Old Street’s out- rageous Aquarium night club this summer it is guaranteed to be a beat dropping, alcohol riddled, summertime blow out. A swimming pool inside the club and a big headline act is guaranteed to leave you with a memory-twisting yet unforgettable night. The rave goes by the name ‘trikki presents THE BLOWOUT’ and you can keep yourself informed of progress via the trikki Facebook and Twitter pages below. trikki have also taken the rare step of creating an under-18’s rave for its younger fans for which tickets are now avail- able online from trikki.co.uk.


is at an all-time high and the world is taking notice. A host of British stars have been lining up to rock the new collection so you can expect to hear about trikki more and more this year! On a slight tangent, prepara- tions have begun for trikki’s major self-branded rave. Tak-


PURE SHU


With regular updates we aim to provide you with stylish affordable footwear and fashion items at a price you can afford. With mixing branded and unbranded fashion shoes and accessories we try and cater for everyone’s pockets. Some of our branded items include Suzy Smith London, NICA, LYDC, Looli, Tommy & Kate, Ella, LEXUS, Anna Smith NY, Red Hot Portugal, Park Lane Jewellery and coming


Follow trikki’s progress next month on facebook.com/trikkiclothing twitter.com/trikkiclothing and youtube.com/trikkiclothing


‘make it look so easy’.


If you want on trend sophisticated glamour then PureShu is the place to shop.


soon for Spring/Summer we have Marco Tozzi and Escape Footwear from Ireland. Be the first to appear on our Splash Wall - send in your photos of your favourite fashion look and we will highlight some of the looks on the website. If you decide to make a purchase then please feel free to use PURE1 at checkout to receive a personal extra 10% OFF. www.pureshu.com


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