FEATURE HAWAII
UP CLOSE & PERSONAL 16-21, which will include a travel
agent evening in London on October 20. We are also running a product manager fam trip in August. As far as I am aware, there has never been an agent fam from the UK but that is something I would like to change.”
Ask The Operator RUBY BRIGGS
managing director, North America Travel Service “We’ve seen great
demand for luxury properties, and we’re also seeing people upgrade to the best rooms and suites too. Hawaii is the perfect destination for that celebratory holiday. Its paradise! Plus, it has something to offer everyone. The islands all complement each other in terms of what they have to offer so there’s great variety. This year, we’ve brought Hawaii back into our main USA brochure which, although it means there’s no Hawaii cover on agents’ racks, we believe has given us better exposure and distribution.”
From left, the four Hs, Holualoa, horseriding and hiking in Haleakala. Just some of the many activities available in Hawaii
MARK MEREDITH product manager, Virgin Holidays “Maui is selling well this
year, but Oahu remains by far the most popular of the islands. It’s a destination rich in culture and history, but also lays claim to countless championship golf courses and relaxing spas – little wonder it’s so popular for weddings and honeymoons! The Hawaiian people are amongst the friendliest anywhere.”
HEIDI BLADES general manager USA, Premier Holidays “Our best-selling island is
Oahu, followed by Maui and Kauai. We encourage our clients to visit more than one island on their trip. Maui, Kauai and the Big Island are quieter than Oahu but still offer plenty of activities – including whale watching during the winter months in Maui and visiting volcanoes on the Big Island.”
Ask the Agent JO MOORES
Time and Place Luxury Holidays, Portsmouth “I have been to Hawaii twice. The last time was in 2007 for my honeymoon. Personally, Maui really appeals to my lifestyle because you can walk out in the evenings to bars and restaurants, the beaches are just beautiful and it’s not too commercialised or built up. "On average, we sell one or two holidays there a week. Just this week wee sold a two-week honeymoon combining New York, Oahu and Los Angeles and three friends to San Francisco, the Big Island, Maui, Kauai and Oahu over three weeks. "There’s no stereotypical client
for Hawaii; we arrange family holidays, honeymooners love Hawaii and older couples find the islands very appealing as they usually have the time to visit all of them!”
BY PETER ELLEGARD "The 90-minute drive from Kahului through Maui’s ‘upcountry’ to the summit of Maui’s highest peak Haleakala, passes ranch communities where Hawaiian paniolo – cowboys – still ride the range. The region is dotted with flower farms
and botanical gardens as the climate is ideal for exotic flowers and fruits. There are several B&Bs and inns where visitors can stay to enjoy the sweeping vistas and gardens at leisure. The dormant volcano is surrounded by
the Haleakala National Park and the view from the 10,000ft summit is awesome. A precipitous lookout point gives a breathtaking bird’s eye view of the 25-square-mile Haleakala Crater floor. Drive up Haleakala to watch the sunrise,
but beware the many cyclists freewheeling down from the summit after dawn. Pack warm, windproof clothes, especially if you plan to explore one of the hiking trails, as it is often windy and cold on the mountain top. Take food and drink, too. The park has nowhere to buy them."
42 May 2011 •
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HTA RON DAHLQUIS
HTA TOR JOHNSON
HTA KICK LEE AEDER
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