Cagliari Airport Total ASKs at Cagliari Airport: Leading fi ve airlines 2006–2011
Source: OAG Aviation Solutions Schedules Database.
these is, of course, the island’s sunshine. In fact, Sardinia is the sunniest region in Italy, which is a major contributor to Cagliari Airport’s work with airlines in encouraging them to operate year-round services. “We are the sunniest region in Italy and have an average temperature of 21 degrees Celsius all year round. We have had an issue with seasonality in the past, but we do work very hard with airlines to encourage them to operate year-round, and now most of our services actually operate all year round.” I can testify that, despite a quick rain shower in the morning, Cagliari was warm and balmy with a pleasant breeze in mid March, so Routes Europe in May should be accompanied by plenty of sunshine. With sunshine come beaches, and Sardinia is blessed with vast stretches of
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untouched beaches, along with fantastic natural surroundings, which are perfect for outdoor enthusiasts and families. Golf continues to be a growing segment, and art and culture tourism is also being heavily promoted, explains Mareddu. Cagliari and the Sardinian region remains a high-end destination, Mareddu adds, noting: “We are the Italian region with the highest concentration of four-star hotels. We also have a number of renowned fi ve-star hotels, one of which is the Forte Village.”
With this natural heritage and high-end tourism product, Sardinia is well placed to tap into the emerging European markets in the east, as well as Russia. However, Mareddu is quick to point out that the Italian government has also committed
itself to encouraging growth in the aviation industry, as well as regaining Italy’s position as the leading arts and culture destination in Europe. “Italy does not tax air travel heavily and we do not have the environmental taxes like the UK and Germany do, and like Ireland had in the past. The new German tax imposed by Angela Merkel of €8 has already resulted in us seeing a decrease in the number of fl ights between our airport and Germany,” he says. With Sardinia’s outstanding tourism attractions, Cagliari Airport’s good news air service development story and ACI EUROPE’s Regional Airport Forum’s Conference and Exhibition being co-located with Routes Europe, we are guaranteed an exceptional event at the Forte Village in May.
RN
www.routes-news.com
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