News MUSIC TO KLM’S TWEEPS’ EARS
Twitter has proved to be a powerful medium, even when it comes to the dates of airline route launches. In an unprecedented move, KLM moved forward the launch of its new Amsterdam–Miami route to accommodate a large contingent of DJs, dance music fans, tweeters and bloggers who were headed to the Miami Ultra Music Festival.
The date change was a result of KLM being approached on Twitter by members of the Dutch music community who asked for the fl ight launch to be brought forward so that they could attend the annual music gathering in Florida. KLM agreed, provided that the music lovers could guarantee to fi ll the fl ight. This was achieved within hours. “This fl ight is a historic one for us. Not only does it mark a milestone in terms of the launch of an additional route for KLM in the US, but it also set a Guinness World Record for the highest Altitude Dance Party: 10,000km above sea level,” says Patrick Roux, senior vice president Air France and KLM for the Americas.
HEY BABY!
Low-cost airline bmibaby inaugurated its fi rst service to Stansted in late March with the start of new fl ights to George Best Belfast City Airport. The airline will operate up to 16 fl ights a week from the London gateway to Belfast City Airport. (From left): Stansted Airport managing director, Nick Barton, and bmibaby director, Lee Gainsbury, and cabin crew on the inaugural fl ight.
FLYBE STRETCHES REGIONAL REACH Flybe has unveiled seven new services in its summer programme, including the return of Jersey–Nice and weekly Belfast City–Guernsey fl ights. The regional carrier’s new routes are: Manchester–City of
Derry, which will operate fi ve times a week; a three times weekly Belfast City–Manston service; Edinburgh–Knock three times a week; and Exeter–Düsseldorf, which will operate once a week
Wales and we are hoping the new service will be welcomed by the business community at both ends of the route,” says Spencer Birns, head of commercial operations and air services development at Cardiff Airport.
Korean Air has announced a new twice-weekly cargo service between Seoul and St Petersburg, Russia, operated by B747-400F aircraft. The airline said the
www.routesonline.com
on Saturdays. It is also ramping up service from Southhampton, operating to Clermont Ferrand three times a week, Beziers twice a week and Pau twice a week. “We are delighted to be able to offer passengers more than 200 routes this summer and to provide affordable quality fl ights to such a broad range of desirable destinations,” says Mike Rutter, Flybe’s chief commercial offi cer.
increased trade between the two countries prompted it to add an additional service to a second Russian city. It added that the automotive industry would be a key driver on the route, with the likes of GM, Ford, Nissan and Hyundai having manufacturing plants in St Petersburg.
Romanian low-cost carrier Blue Air will operate from London Luton to Bucharest fi ve times a week and to Bacau three
times a week from this winter. The airline said
that Bacau, in region of Transylvania.
Swiss airline Edelweiss Air will operate one weekly fl ight from Zurich to Orlando from July. An A330-200 will be operated on the route and SWISS will codeshare on the fl ight.
13 the north-east Mountains and the of
Romania, provides easy access to the Carpathian
tourist
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