Airport one2one
growth. Within 10 years, passenger numbers have doubled to 22.3 million by 2010. We continue to improve the effi ciency of the airports and will continue to do so until the opening of the new airport on June 3, 2012. Our aim is to welcome all airlines that want to fl y to Berlin, even before the new facilities are opened.
How are you marketing Berlin and its market to airlines? Our airline marketing team has been active in marketing the existing facilities and promoting the new airport. We offer a range of marketing activities and incentive schemes for new airlines that have been integrated in to our fee table since 2004. A new customer is always valuable and welcomed with open arms. Our strategy is to develop a personal relationship with our customers and try to understand their needs.
How did you come to fi rst work in airports or aviation?
My father used to work for Cargolux in Hong Kong. Flying in a DC-8 cargo aircraft from Luxembourg to Hong Kong as a young boy impressed me so much that I decided to work in aviation. By coincidence, after leaving university my father ran a consultancy company and suggested we work together in Hong Kong and represent Fraport in South East Asia. This was my fi rst hands-on experience in aviation.
What has been the experience of being involved in the development of a major new airport?
It is a once in a lifetime experience – how often do you have the opportunity to see an airport like this develop from
www.routesonline.com
Air Berlin is joining oneworld at the same time as the opening of the new airport, so new opportunities are immense. Berlin is already bigger than the existing oneworld hubs at Helsinki and Budapest
the start of the planning process to the opening? We have seen the fi rst drawings, then slowly you see the construction site developing, and a few months later a whole new terminal has been erected, with an underground train station and enough space for airlines to grow in Berlin. As a Berliner myself, I am especially happy that Berlin will fi nally have an international airport of which it can be proud.
What can World Routes delegates look forward to in October? We are putting all the details together now and I assure everybody that we will have some great experiences – from tours of the former Tempelhof Airport to a visit to the construction site of the new airport. For people who have been to the city before, I recommend the Potsdam tour, visiting the summer palaces of the Prussian kings set in a beautiful landscaped garden. Berlin is famous for its good parties; we have shown that in Vancouver and we are
working on a great event for the Gala Evening – where you can enjoy a good drink and network at the same time. Let us surprise you, and be sure you don’t miss the event!
What is your ‘little known fact’? The best way for me to relax is by cooking a good meal for friends at home. I love all different kinds of food but am especially fond of Asian cuisine.
If you could have dinner with three people, living or dead, who would they be? Sir Winston Churchill, Albert Einstein and Marilyn Monroe.
GET INVOLVED! Do you want the global route development community to hear what you have to say? Let us know at:
lucy.siebert@
routes-news.com
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