FEATURE FLORIDA
From The Front Line SUZANNE HARVEY product manager, Jetsave “Orlando remains one of our main volume drivers to
Florida. It has all the attractions in one place, and great value accommodation to suit all family requirements. The main current booking trend is 'value' and we are noticing a switch back to more hotel-style accommodation instead of self-catering. "
CATH PUSEY product manager America As You Like It “We are booking an
increasing number of multi-centre holidays including both the Gulf Coast and Atlantic Coast, along with the Florida Keys, especially for couples who are looking for a variety of experiences. "We are selling more boutique hotels
and small inns and bed and breakfasts, which offer the client a unique stay and more of a flavour of the local area.”
GEMMA ANTROBUS managing director Haslemere Travel “Florida is an easy sell.
Clients tend to come in knowing they want this destination, rather than us
FLORIDA Top Selling Tips...
• Suggest fly-drive clients cruise Ocean Drive for some serious people-watching!
• Older clients may like the laid back calm of the west coast – Naples, Punta Gorda, or Venice
• June-August signals peak season – and high prices - in Orlando and its theme parks
having to lead them to the destination. For obvious reasons it works very well for families, with so many options to choose from. If I had to point to a barrier for us it would be the heavy discounting that can be found online. "
JOHN OSBORNE Travel consultant, Robert Broad Travel “I find Florida easy to sell, though clients need nurturing, especially on a first visit. Florida Keys is a firm favourite with couples and honeymooners, whereas
Clockwise: Shamu and trainer at SeaWorld Florida, Captiva Island Inn, Sanibel Island; Sandhill crane, a Florida resident; Casual dining on Amelia island
Value is the new luxury.™
Fortunately we deliver both in
loewshotels.com/miami 877.563.9762 Chain Code LZ
26 April 2011 •
www.sellinglonghaul.com
VISIT FLORIDA
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