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FEATURE


THE CO-OPERATIVE LAUNCHE CORPORATE ETHICAL PLAN A CUSTOMERS TO JOIN THE RE


Helping


communities to build their own


windfarms


Group announces the most radical sustainability


programme in UK corporate history that will spearhead its membership drive and help build a more sustainable economy.


he Co-operative Group has set a new benchmark for corporate sustainability in the UK, which will support its aim to have 20 million members during this decade and boost the move to a more environmentally sound and just UK economy.


T Among the groundbreaking pledges


in The Co-operative’s new Ethical Operating Plan are: • the toughest operational carbon reduction targets of any major business, and the deployment of £1billion of green energy finance by 2013


• the most radical Fairtrade conversion programme ever undertaken


• the world’s first ethically screened general insurance products


Training new beekeepers to help save the honeybee 10| SUSTAINABLE FM | MARCH 2011


• a three-fold increase in


membership from 6 million to 20 million by 2020


• significantly enhanced funding for co-operative enterprises and schools


After enjoying a strong economic renaissance, which has seen it double revenues, double profits and double membership over the past three years, The Co-operative is launching a new three year rolling programme, which encompasses all its businesses and sets out a joined up set of goals and targets to drive its ethical and co-operative aspirations.


In raising the bar across key areas including the environment, ethical finance, global poverty, animal welfare, social fairness, health and community enterprise, The Co-operative will demonstrate that the quiet revolution that began in Rochdale in 1844 is still as relevant as ever. Furthermore, in early March, The


Co-operative will launch a radical new advertising campaign that will showcase


the sheer breadth and impact of its community and co-operative initiatives and will urge customers to join The Co-operative revolution. Group Chief Executive Peter Marks


said: “Our ambition is to build a better society and this Plan will stimulate and reinforce the unique benefit of the consumer co-operative model. “At a time when UK society is picking up the pieces from a recession exacerbated by corporate greed and speculation, we are seeking to show that there is another way. The plc model is not the only game in town. It is possible for business to embrace the efficiencies of the market economy and also the need for robust legislation to ensure that progress is sustainable and just. “Taken together, we believe the measures and pledges set out in our Ethical Plan raise the bar on corporate sustainability. Over the next 10 years working with our customers, members, suppliers, staff and communities we believe we really can make Britain even better.“


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