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Gemma Carroll, product manager, Cosmos “We have listened to customers’ requests for more fl exibility and


Belek, near Antalya. A week’s half-board starts at £746pp from Gatwick. Turkey is the latest destination in Dosomethingdifferent.com’s portfolio of add-on excursions. The range of tours from Bodrum and Marmaris includes boat trips and visits to the Dalyan, Delta and the ancient city of Aphrodisias. Attraction World has added Didim on the Aegean coast. Options from the resort include scuba diving, jet skiing and a day trip to Kos.


Turkey Trade Focus


Turkey is out to stress that it offers more than just traditional ‘sun, sea and sand’ holidays in 2011. The Turkish Culture and Tourism Office aims to turn fi rst-time visitors into valuable repeat business by highlighting the country’s diverse range of attractions. Promotions throughout the year will put greater focus on cultural and activity tourism, with history, wine and golf among the sectors likely to be highlighted. Istanbul will also be featured as the destination aims to build on its successful role as European City of Culture in 2010. A new advertising campaign will be based on the theme of 'Now Turkey'.


Turkey Niche Cox & Kings has added two new


escorted tours of Turkey to its 2011 European Journeys programme. A 10- day Ancient Wonders of Southern Turkey tour starts at £1,445pp from Heathrow and includes Mount Nemrut and Cappadocia. Istanbul and the Black Sea coast are among the highlights of a 22- day Grand Tour of Turkey, which is priced from £3,485pp from Heathrow. Anatolian Sky Holidays says touring holidays to the interior of Turkey


are now its biggest growth area as repeat visitors to the country become more adventurous.


It is offering four


guaranteed-departure tours this year. Turkey Families/Couples


All-inclusive holidays have accounted for much of Turkey’s success over the last few years. The growth of this sector has led to many large resort properties, with extensive facilities for children, opening in popular areas such as Marmaris. These hotels have helped to lift


accommodation standards in Turkey so that the quality of most family-oriented properties now easily matches those in other parts of the Mediterranean – and often at lower prices. Couples are also catered for. The choice


includes luxury spas and championship golf courses in Antalya, chic boutique hotels and villas at Kalkan and village houses in Fethiye and Bodrum.


tourismtalk


Irfan Onal, UK director Turkish Culture and Tourism Offi ce “Turkey’s greatest strengths are that it is


a large country offering every sort of tourism at good value with excellent service and facilities. On top of this is the country’s unrivalled hospitality. But there are a number of misconceptions about the country that remain a barrier and one of our most important goals is to present Turkey and its culture accurately and authentically. “I believe that Turkey is seen as a well-


known holiday destination in the UK that is well-liked and merits repeat visits. Therefore I predict that we will maintain our position in the UK market.”


choice and have introduced multiple fl ying days for Antalya, Bodrum and Dalaman from several regional airports. We are also branching out into new resorts such as Akyarlar and increasing our product offering in Altinkum. “All-inclusive holidays and properties with family rooms continue to be popular. There is also a high level of interest in gulet cruises.”


Akin Koc managing director, Anatolian Sky Holidays “The collapse of Goldtrail has taken some of the


capacity out of the bottom end of the market, which is good. Cheap holidays using poor accommodation were damaging Turkey’s reputation but now we can concentrate again on promoting the country as a quality destination offering good value for money. “Luxury properties make up 50 per cent of our programme this year."


•


Turkey FACTFILE


Where to Book It Sovereign


0844 415 1936, www.sovereign.com The Mardan Palace at Lara Beach in Antalya was reputed to be Europe’s most expensive hotel when it opened last year at a cost of a billion pounds. Extensive facilities at the 546-room property include a large spa, eight restaurants, cinema, nightclub and a shopping mall. One week’s B&B is from £989pp.


Jewel in the Crown Holidays 01293 533338, www.jewelholidays.com A week’s half-board at the Grand Faros Hotel in Marmaris is £328pp from Gatwick on May 2. Children pay £218 when sharing a room with adults. Manchester departures are an additional £20pp. The 97-room hotel has a swimming pool, children’s pool, poolside bar and restaurant, table tennis, and a fi tness centre.


Holidays 4U


0844 415 2444, www.h4u.co.uk A week’s B&B at the two-star, 23-room Dost Hotel at Gumbet is £232pp from Manchester or Newcastle in early May. The local weekly market is a short walk from the hotel. The resort centre and beach are easily reached by bus, which stops outside the property.


No worries!: Allay first-time visitors’ culture shock fears by highlighting the


warm hospitality, fantastic cuisine and extensive resort attractions


Trade up: The good exchange rate means four-star hotels often cost no


more than three-star properties in euro- zone destinations


Go lux!: There's a growing number of luxury resort properties and boutique


hotels, where service standards match those of any Mediterranean destination


Off track: Look beyond the big resorts for clients who want to stay away


from the crowds


Top choices: Good bets include the Bodrum peninsula and the hills overlooking Fethiye


Dynamic Package Pegasus Airlines (www.fl ypgs.com) offers return fl ights to Istanbul from Stansted from £101.99, including tax, in March. Three nights’ bed and breakfast at the city’s three-star Hotel Hippodrome costs from £78pp with Superbreak (0871 221 4444, www.superbreak.com).


Who Flies There The following carriers operate scheduled


and charter fl ights to Ankara, Antalya, Bodrum, Dalaman, Istanbul and Izmir from a total of 17 airports throughout the UK: British Airways: www.ba.com EasyJet: www.easyjet.com Jet2.com: www.jet2.com Monarch Airlines: www.monarch.co.uk Pegasus Airlines: www.fl ypgs.com Thomson Airways: www.thomson.co.uk/fl ights Turkish Airlines: www.thy.com Thomas Cook: www.thomascook.com


More Information Turkish Culture and Tourism


Offi ce, 4th fl oor, 29-30 St James’s Street, London SW1A 1HB; 020 7839 7778; www. gototurkey.co.uk


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