SCANDINAVIA >


tourismtalk Semmy Rulf, director,


VisitSweden UK “City breaks to Stockholm increased last year, with Norwegian's new UK


fl ights and easyJet having a positive impact on 2010 arrivals fi gures. We have campaigns running with key destination partners, like Skane/Malmo, Gothenburg/West Sweden, Swedish Lapland and Lulea. We hope that these initiatives, along with agent fams, travel events and trade shows, will help make


Sweden a top choice for UK travellers.”


asktheoperators Michael Fleetwood,


Europe product manager, Cox & Kings “Scandinavia is an area we are looking to expand


in, as there is potential for growth in our programme of short breaks. Helsinki is popular due to its historic monuments and stunning scenery. Helsinki and St


Petersburg is a popular combination, by using the Tolstoy or Sibelius trains between the cities.”


Rachel Jelley, product manager Scandinavia, Sunvil Discovery “We tailor itineraries to suit the individual


requirements of our clients, whether a fl y-drive holiday, city break or a multi-centre trip


using public transport or inclusive of a cruise, and 2010 has seen an increase in demand for all these options. Multi-centre summer


holidays in the Norwegian fjords have been particularly


popular…and we are also seeing steady demand for winter breaks.”


Ted Wake, director sales and marketing Kirker Holidays “Sales on our eight- night Norwegian music


cruise aboard the Black Watch, travelling from Bergen to Stavanger, Alesund and Sognefjord, were up 40% on 2009.


Special interest holidays, such as a fi ve- day trip to Finland built around Sibelius, also work well. Short breaks to Norway and Sweden are also popular, with bookings increasing by 10% in 2010.”


Nathan Collins, director Robert Broad Travel Lichfield, Staffs. “We offer a good range of Scandinavian


products, with the top seller the Ice Hotel in Northern Sweden, a favourite weekend destination from early December to the end of March. It is a great option for a client looking for that ‘new experience’. The Hurtigruten coastal voyages and the Lofoten Islands are popular with well-travelled clients.”


•


Long year: Scandinavia is a year- round destination: summer is the time


for experiencing the great outdoors, while the Northern Lights and skiing are winter highlights


Client mix: With great scenery, historic cities and varied attractions,


the Scandic countries are suitable for all types of client – from families and couples to gay and single travellers


Advise clients: That Scandinavia is not a cheap destination, although astute


research and planning reveals bargains


NORWAY’S How much do you know?


NORTHERN LIGHTS


More and more people are eager to see the celestial Aurora Borealis, better known as the Northern Lights. There’s no better or more popular place to witness this spectacular natural phenomenon than in Northern Norway.


From February, log on to the new and improved Norway Knowledge training site at www.norwayknowledge.co.uk to become an expert travel advisor.


contact Finnish Tourist Board


T: 00 358 (0)10 60 58000; www.visitfi nland.com Visit Norway


T: 020 7389 8800; www.visitnorway.com Visit Sweden


www.visitsweden.com


thedeal seal


VISIT FINLAND


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