Dubai FACTFILE


Some like it hot: The best time to visit Dubai is between October and April,


when temperatures are pleasantly warm. The summer months are extremely hot, but hotels offer amazing deals to cool clients down


Dubai at a glance: The Dubai Update website is specifically geared


towards agents, with a trade resources section to help in selling the emirate


Retail therapy: Amazing bargains are up for grabs at the Dubai Shopping


Festival, a month-long event starting on January 20, 2011


resort on the man-made island; and the Moroccan-style Moevenpick Ibn Battuta Gate, providing 396 rooms next to the Ibn Battuta shopping mall. The spa at Atlantis The Palm has


been relaunched as the ShuiQi, offering a comprehensive range of oriental treatments in cooperation with the Japanese beauty expert Sheseido. Jamie Oliver joined British chefs Gordon Ramsay and Gary Rhodes on the emirate’s restaurant scene when Jamie’s Italian opened at the Festival Centre in November.


Dubai Trade Focus


The DTCM has launched Defi nitely Dubai (www.defi nitelydubai.com), a new consumer brand identity to be rolled out across all future marketing materials and global campaigns. The DTCM is also involved in a variety of trade


initiatives, including a series of fam trips, partnership dinners with key industry colleagues who are providing training to some 600 agents, and new roundtable forums to obtain trade feedback. In addition, it offers an in-depth online agent training programme, supported by the up-to-the-minute Dubai Update trade resources website.


tourismtalk


Ian Scott director, UK and Ireland, Dubai Tourism and Commerce Marketing “UK visitors to Dubai


rose by 3% in the second quarter of 2010 compared to the same period last year. Dubai International was the only major international airport to register growth last year, with over 40 million passengers, up 9.6% over 2008. Defi nitely Dubai, our new consumer brand and new website, offers


a fresh identity with a contemporary edge, refl ecting Dubai's diversity and making it relevant to our diverse target market.”


asktheoperators


Beth Alcorn product & marketing manager


Emirates Tours UK “As Dubai continues to


grow, so does its popularity as a city break destination. The trend is showing no signs of slowing, with our bookings growing month on month. "This growth has been fuelled by the multitude of special offers in the marketplace, particularly on three-night breaks, as well as the fact that the city really does have something for everyone. "Furthermore, thanks to Emirates’ direct fl ights from six UK airports and a relatively modest fl ying time, Dubai is an excellent choice for a weekend of sun.”


asktheagent


Shannalee Jayatunge Capricorn Travel, London


“As a perfect winter city or


beach destination, Dubai offers top- class hotels with a variety of sports and leisure activities. Hotels have family amenities and the shopping, restaurants, culture and heritage trips and desert safaris are excellent. From the timeless tranquillity of the desert to the bustle of the souks, Dubai offers a kaleidoscope of attractions for all visitors.”


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Who Flies There Biman Bangladesh:


020 7629 0252; www.bimanair.com British Airways: 0844 493 0787; www.ba.com; Emirates: 0870 243 2222; www.emirates.com/uk Royal Brunei: 020 7584 6660; www.bruneiair.com; Virgin Atlantic: 08448 747 747; www.virgin- atlantic.com


More Information Dubai Tourism and Commerce


Marketing; Tel: 020 7321 6110; email: dtcm_uk@dubaitourism.ae; www.definitelydubai.com


Where To Book It Sovereign Luxury Holidays


0844 415 1936; www.sovereign.com Four nights at the five-star superior Al Qasr, Madinat Jumeirah star from £1,079pp, in an Arabian Deluxe room, including breakfast. The price covers flights from London and internal transfers. Sovereign offers an early booking saving of 15% on the accommodation segment for breaks between June 5 and August 31, 2011, which must be booked by March 15.


Premier Holidays 08444 937 444; www.trade.premierholidays.co.uk The operator is offering four nights at the five-star Amwaj Rotana from £919. Included in the cost are Virgin Atlantic flights from London Heathrow and private transfers. This special package is available from January 11 to February 28, 2011.


Emirates Tours 0844 800 1400; www.emiratestours.co.uk Five nights at the newly opened One&Only The Palm are priced from £1,649pp, including breakfast, complimentary dinner each day, and two-for-one golf and spa. Flights are with Emirates, and private car transfers are provided in Dubai. The offer is valid for stays between April 26 and May 31, 2011.


Dynamic Package Combine a four-night stay at the four-star Towers Rotana Dubai (UK reservations 020 7702 4189, www. rotana.com), with economy flights from Heathrow with Virgin Atlantic (08448 747 747, www.virginatlantic.com), and the cost works out at a remarkable £612pp. This is based on two adults sharing a Classic room between February 4 and 9, 2011.


thedeal seal


thedeal seal


Flights of Fancy: There is a choice of 128 direct


services a week to Dubai from key regional hubs across the UK


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