UK SPRING BREAKS
>year compared to 2009, England and the UK are still experiencing double- digit growth compared to 2008. The industry should be proud of sustaining strong and consistent fi gures especially in view of a World Cup and ongoing economic uncertainty.”
asktheoperators Zena
Calderbank head of sales, Hoseasons “Spring 2011
should be buoyant; there’s a long gap between Christmas and Easter in late-April and more couples
will be looking to escape. Agents should offer tucked-away lodges to couples seeking peace and quiet, hot tubs, beauty treatments and country walks. “Our new Go Active programme caters
for the growing numbers of families seeking activity breaks such as kayaking and mountain biking.”
Allan Lambert head of retail Bourne Leisure ”More people are taking breaks to learn a new
skill. Our Warner brand has introduced a whole new range of activities from Italian cookery lessons hosted by TV chef Aldo Zilli, to keeping domestic chickens."
asktheagent Laura McLuskey
team leader, Thomas Cook, Glasgow “While the majority of short breaks are taken as a second or third annual escape after the traditional summer fortnight overseas, many less affl uent families choose short-stay deals as their main holiday. “If a holiday abroad is out of a client’s
budget we always suggest a UK break as an alternative. There are some great bargains. We take a lot of bookings for Haven holiday centres."
• Where the City meets the West End
Quite literally dominating the Strand and a perfect backdrop to bustling Covent Garden, the iconic Strand Palace Hotel offers stylish Club bedrooms equipped with state of the art technology. Bright, chic and contemporary, they raise the hotel’s commitment to comfort to a new level, complete with everything needed for a successful stay. The property also provides an excellent service with 5 restaurants and bars. Situated in the heart of the West End, located in close proximity to London’s Covent Garden, Charing Cross and Waterloo stations.
www.strandpalacehotel.co.uk
For more information or corporate rates, please contact our Sales team quoting “TBTM” t: 020 7379 4110 | e:
sales@strandpalacehotel.co.uk 372 Strand, London WC2R 0JJ
12 Spring 2011 •
www.shortbreaksholidays.com
thedeal seal
Near at hand: Most short breaks are spent within 90
minutes of home, so check the calendar of events for likely areas within that journey time
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