Niche holiday attractions now include


first-rate golf, whale-watching, excellent hiking, culinary and wine-tasting tours


Teide national park on Tenerife), culinary and wine-tasting tours, rural stays, spa breaks and villa rentals, to name just a few of the many things available across the Canaries. The number of tour operators


featuring the islands, as well as a range of low-cost carriers and unusual hotel options, make this a really great time to sell the Canaries, either as a tour or as a dynamic package.


Canaries What's New Jet2.com plans to launchh twice-weekly


non-stop fl ights between Glasgow and Tenerife, between April and November 2011. Attraction World is promoting Gran Canaria this winter with 25 excursions that are particularly suitable for holidaymakers staying at Playa del Inglés or Puerto Rico. Las Palmas de Gran Canaria is a


contender for European Capital of Culture 2016. Bohemia Suites & Spa opened this October in Playa del Inglés and a new Dolphin Park has opened in Palmitos Park, both on Gran Canaria. New bird-watching and trekking paths


across the rural parts of Fuerteventura will be opening up during 2011. Lanzarote now has 12 Biosphere Hotels all awarded by the Institute for Responsible Tourism for their sustainable


The Canary Islands offer a whole lot more than simple beach resorts


development programmes and the number of hotels awarded looks set to increase in 2011.


Sovereign Luxury Travel has added Sheraton La Caleta Resort & Spa in Tenerife and The Gloria Palace Royal Hotel & Spa in Gran Canaria to their products.


Canaries Trade Focus The Gran Canaria Tourist Board


is currently working closely with specialised tour operators and their travel agents in areas such as luxury, spa and golf breaks. They also organise educational trips and run competitions in order to increase awareness of the product. Fuerteventura


has carried out a


large-scale marketing campaign across the UK and Ireland’s main cities,


which also included fam trips for travel agents and workshops to help increase sales and boost knowledge about the destination. Lanzarote is planning several training workshops and fam trips for 2011. Tenerife has developed an extensive range of marketing and promotional activities, including joint partnerships with airlines and travel companies, fam trips, roadshows, annual events and www.TenerifeXpert.


com, a new online community offering support, training modules and exciting surprises for the travel trade.


tourismtalk


Pia Louw, travel trade industry director, Tenerife Tourism Corporation “Tenerife is continuing to experience a healthy


number of airline passenger arrivals from the UK and we were very pleased to record a 7.3% growth between January- September compared to the fi rst nine months of 2009. In terms of British tourists, we have experienced a year-on- year increase of 3.97%, during the same period, resulting in 1,105,842 tourists from our most important international market - 31% of our global visitors. The climate in Tenerife is particularly attractive when the cold winter


season takes its toll elsewhere in Europe. Temperatures remain fairly constant on the island, varying from 23 to 27C year-round. An ideal destination just four hours away


and easily accessible from many regional airports, Tenerife is one of the


world’s most diverse destinations, offering something for every visitor.”


asktheoperators


Stephanie Pritchard, managing director, Sovereign Luxury Travel “The Canaries are just a short fl ight from the UK


and benefi t from year-round sunshine, which makes them an ideal winter destination. There's a great range of luxury hotels ideal for both families and couples, and they offer great value for money. Overcoming the cost of the Euro is the biggest barrier to selling.”


James Adkin, product executive, Explore “The potential for


selling the Canaries is huge, especially as we


approach winter, when the prospect of a vitamin D boost is incredibly appealing. The regular feedback we receive from our customers is that the beauty of the Canaries far


exceeds expectations.” •


Canaries FACTFILE


Where to Book It Sovereign Luxury Travel


0844 415 1936, www.sovereign.com The operator has a 15% discount on a seven- night stay at Sheraton La Caleta Resort and Spa in Tenerife. Prices start from £575pp, based on two adults sharing and include fl ights from London-Gatwick, accommodation, breakfast and all transfers.


Ramblers Worldwide Holidays 01707 33 11 33, www.ramblersholidays.co.uk The eight-day Walking in Lanzarote tour starts from £799 and includes fl ights, three-star accommodation, transfers, most meals and the services of a tour leader.


Grand UK Holidays 01603 70 00 28, www.grandukholidays.com An eight- or 15-day all-inclusive winter sun holiday to Tenerife in March and April 2011 starts from £399pp and includes fl ights from Stansted or Gatwick and accommodation.


Who Flies There Jet2: www.jet2.com


Monarch: www.monarch.co.uk Easyjet: www.easyjet.com Ryanair: www.ryanair.com Iberia: www.iberia.com/gb Air Europa: www.aireuropa.com Aer Lingus: www.aerlingus.com Numerous charter fl ights


More Information Spanish Tourist Board:


www.spain.info/uk Tenerife Tourist Board: www.webtenerife.com Gran Canaria Tourist Board: www.grancanaria.com


thedeal Rich Heritage:


seal


Visit Mount Teide and surrounding national


park, a UNESCO World Heritage site


My Canaries... by Anna Maria Espsäter


“My second visit to Tenerife brought home even more clearly to me just how varied this little island is. It offers all the beach fun you could wish for down south, from the truly tacky to the lavishly luxurious, to the quiet havens and beautiful vineyards in the north and east, while the centre includes an other-worldly landscape quite unlike anything else. The is the kind of place one can return to again and again, always discovering new things. And I will.”


TCC


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