marketing
in associationwith
‘A fear might be that the retail sector has not fallen fully yet but, in fact, the evidence suggests the contrary’
rentmost of the space recently vacated by the Arnotts Project. Forever 21 has 500 stores worldwide and a turnover ofmore than US$2.3bn. It will be in competi- tion with Zara and H&M in providing a fast turn- around in high fashion trends for women and men.
A franchisee of the jewellery chain Pandora has leased the former Tie Rack building at 35 Grafton Street. Pandora, one of the three largest jewellery brands in the world, has 260 branded stores globally, including one recently opened in Cork.
Cult Clothing Co, which sells the brand Superdry, opened lastDecember on Suffolk Street,Dublin (where Habitat used to be) and also at Kildare Village and Dublin Airport in February 2010. Now it is to expand its shop inDublin, and is carrying outworks on the for- mer Diesel Ireland shop that adjoins its existing store on Suffolk Street. It is also looking for other sites.
It has been recently announced that US clothing group Abercrombie & Fitch is in talks to open in the other half of the Superdry building, which fronts College Green.
Decathlon, the French sporting goods firm, has announced plans to open in Ireland, beginning with three stores of 40,000 sq ft in Dublin. It has already signed up to open a store of that size at Holywood Exchange Retail Park in Belfast.
Expansion by other stores A new Tesco Extra store at theMonread Centre in Naas was officially opened on 1 November, creating 266 jobs for
the locality. The development represents an investment of over €30m and is part of Tesco’s plans to spend €113m on expansion and to create 748 new jobs at a national level. The company is also opening new stores in Galway, Mayo andWaterford. Ikea opened its first Dublin store in summer 2009. It
provides 31,550 sq m of retail space and cost €105-€110m to build. It has recently sought planning permission to expand the size of its Ballymun outlet by 10pc due to what it says is the “excellent public response and trading pat- terns”. Ikea already employs 500 people directly in its Ballymun store, and it anticipates that 40 people will be employed in the building project. November saw fashion retailer New Look open its
biggest ever store in Dublin’s Jervis Shopping Centre, at 30,000 sq ft of floor space. It is New Look’s 29th store to be opened in Ireland. Frozen food retailer Iceland is to open its first store in
Dublin city centre. The Iceland franchise in Ireland is held by the AIM Group, which already operates stores in Finglas, Ballyfermot and the Navan Road. The company is currently fitting out the former Dunnes Stores outlet on theMooreMall in the Ilac Centre. This mini boom in FDI from foreign retail investors
demonstrates a belief in the future potential of the Irish market when such endorsements are in very short supply.
Mary Lambkin is professor of marketing at UCD Michael Smurfit Graduate Business School, where she was a former dean.
Sage Ireland is a market leading supplier of a range of integrated CRM, Accounts, Payroll and People Management business software and support services to over 45% of the top 1,000 companies and over 40,000 small and medium sized businesses in Ireland.
58 Irish Director Winter 2010
For details on how Sage’s range of software solutions can help your business, call
1890 88 20 60, or e-mail
sales@sage.ie
www.sage.ie
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