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director profile


‘When I came to Dublin 25 years ago the


Quays were derelict.We need to remember in less than two decades how far we’ve come and the legacy of that is longer term’


Fujitsu way which is longer term: don’t make snap deci- sions, think about the implications and have steady, con- tinuous, incremental things instead of big bangs. It’s a nice environment to be in because you feel things will be given time.” One of Moran’s main aims at the moment is to grow


the Irish business. “That might sound like a mad thing to say in the current climate but I think there are opportunities to grow,” she says. “There’s a lot happen- ing in the whole area of green IT and the area of life sciences converging with ICT, which I think is a very exciting area and one that Fujitsu in Japan is investing very heavily in: the whole idea of health remote moni- toring, sensoring and having all of those things con- verge together.” Another one of her objectives is to help build stronger country-to-country links between Ireland and Japan. “I’d like to, under the auspices of Fujitsu, try to strengthen our links to Japan and link innovation and research more strongly with Japan. We’re working very hard to do that. “Some of the challenges that are facing the Japanese


in terms of the ageing and a very disparate population have to be tackled with innovation and ICT. I think we can be part of that and there are some very exciting pro- grammes happening in Ireland in the universities in these areas.We’re trying to facilitate linking that up. “From our own business perspective we have had some customers for many, many years, we want to retain those customers, add value to those customers, help them to grow and innovate as we need to in the new environment. One of the great things about the new world we find ourselves in is that it’s forcing people to innovate, to think differently and to change and there are a lot of positives in that.”


Regaining confidence Speaking about Ireland’s current situation, Moran believes the country needs to regain confidence. To illus- trate her point, she talks about Munster Rugby of which she is a big fan. “Munster have achieved amazing things over the last 10 years. If you look at the resources that they have, 18 of their Heineken Cup squad came from the six counties of Munster and most of the people who


live in those counties don’t even play rugby, and yet they’ve achieved greatness on a world stage, as have Leinster in recent years. Why have they achieved greatness? “It’s about confidence, it’s about belief, it’s about back-


ing yourself and I believe as a nation we need to get back to that. One of the reasons we performed as well as we did wasn’t just that there was a bubble and all of that kind of stuff. I don’t buy into that. If you look around the country, the road infrastructure has improved enor- mously, things are clean and tidy and not run down. When I came to Dublin 25 years ago the Quays were derelict.We need to remember in less than two decades how far we’ve come and the legacy of that is longer term. “People talk about short-termism, but I don’t see it,”


she continues. “I think an awful lot of the investments that were made and are being made are for the longer term so that the view of the country, the perspective people would have visiting the country, would be a hell of a lot more positive than it would have been 25 years ago. I think that we need to get back to backing ourselves as a nation. There are only four million of us and we need to start pulling together. “Are things very difficult? Of course they’re very, very


difficult and I’m not trying to minimise that. If you have a job it’s worth gold at the moment. To be employed is probably the most important currency. So I’m not trying to minimise the difficulties, but as a nation if we don’t back ourselves, who’s going to back us? “I have confidence. I look around at the pockets of


leadership that are being shown around the country, people are just getting up and getting on with it and really fighting hard to survive and thrive. There are great things happening and we really do need to start promoting some of those good things. Not sticking our heads in the sand and saying it’s all going to be alright on the night, but looking at the huge amount of positives. “We’re a very young nation. Yes, people did lose the


run of themselves, of course they did. We need to take that as a learning, take it on the chin and grow from that experience and emerge stronger, fitter and more ready and able to change. It’s not the strongest or the fittest that survive but the most adaptable to change. And that’s what we all need to be.”


Winter 2010 Irish Director 29


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