Commercials 30 The How it works


For a place in the Top 30, a commercials production outfit is ranked across five criteria – the number of directors on its roster, its showing at seven award shows (Cannes Lions, Clios, Kinsale Sharks, D&ADs, BTAAs, Creative Circle Awards and the APA Collection), its standing among its peers, the number of ads it’s made and whether it houses one of the survey’s most voted for directors or whether it made one of the survey’s most voted for ads. Each company’s best three scores then go forward to create its final total. The Commercials 30 will also soon be available online at www.televisual.com.


commercials 30


Times are certainly still tough with budgets tight, pitches long and jobs hard to win. But most production companies reckon the clouds are clearing a little. And although the TV ad is still the main game, all producers are keen to try new things too. Jon Creamer reports


November 10 I www.televisual.com


3


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44