This page contains a Flash digital edition of a book.
Commercials 30 BARE FILMS 18


40 Beak Street, London, W1F 9RQ t 020 7758 4170 w barefilms.co.uk


key management Clare Timms, Helen Hadfield directors number 23rd commissions 33rd peer 15th awards 16th top ads/directors - credits Bad Days by Joanna Bailey for AMV BBDO/Cancer Research UK; Route 66by Joseph Bullman for Wieden + Kennedy/Nokia


Bare produced 33 new spots this year, including Cancer Research UK’s Bad Days, directed by Joanna Bailey for AMV BBDO and the Joseph Bullman-directed Nokia Route 66for W+K. In common with many


ANOTHER FILM CO 20


md Tim Marshall directors number 21st commissions 5th peer 20th awards 19th top ads/directors - credits Boots Christmasby Steve Reeves for Mother/Boots; Whopperby Nick Jones for Crispin Porter & Bogusky/Burger King


Another Film Company takes 20th place in the Commercials 30, down slightly on last year’s 15th position. It’s been a “very competitive year” for Another Film


other ad producers, Bare says the business climate is still “tough because of risk-adverse clients with diminishing budgets” but says there are “exciting possibilities in multi-platform formats”. And far from standing still in 2010, Bare moved offices, signed new directorial talent and re-branded. It aims to continue to launch new directors in the coming year, particularly those who are capable of “rising to the challenge of a changing market place across many formats”.


HUNGRY MAN 19


1-2 Herbal Hill, London, EC1R 5EF t 020 7239 4550 w hungryman.com


managing partner Matt Buels head of prod Camilla Wilson directors number 13th commissions 9th peer 20th awards 22nd top ads/directors - credits Praiseramaby Brian Billow for BBH/Tango; Leaner, Tattoo, Girlfriend’s Mum by Tim Bullock for Adam & Eve/Fosters


Bare’s Cancer Research UK Bad Daysspot


Hungry Man reckons “it’s been one of the busiest years in recent times and the quality of work is as high as it’s ever been.” One of the company’s creative


14-17 Wells Mews, London, W1T 3HF t 020 7307 7750 w anotherfilmcompany.com


highlights was “sending a chair into space with Toshiba and Grey London and making the real footage into a global commercial” (for Andy Amadeo’s Space Chairspot). Hungry Man’s ambitions for the year ahead include producing “more entertainment and brand funded content.” It’s already made moves in this direction with work for Nikon, Mini and VH1 and it has its own entertainment channel at hungrymantv.com


Hungry Man’s Space Chairad for Toshiba


Company, which sees real opportunity in the launch of its international department to “ensure that Another’s directors work globally.” A key challenge, adds Another, is “to offer a broad range of directing talent to the agencies.” To this end, it has 19 directors on its roster – including Steve Reeves, Jeff Stark, Nick Jones, Who?, Stephen Pipe and Martha Delap. Between them, the 19 directors have made 114 ads over the past year including Steve Reeve’s Christmasspot for Boots and Nick Jones’ Whopper add for Burger King. Some 95% of Another’s turnover is derived from commercials production, the rest is from virals and web content.





November 10 I www.televisual.com 17


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44