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Commercials 30 BARE FILMS 18

40 Beak Street, London, W1F 9RQ t 020 7758 4170 w

key management Clare Timms, Helen Hadfield directors number 23rd commissions 33rd peer 15th awards 16th top ads/directors - credits Bad Days by Joanna Bailey for AMV BBDO/Cancer Research UK; Route 66by Joseph Bullman for Wieden + Kennedy/Nokia

Bare produced 33 new spots this year, including Cancer Research UK’s Bad Days, directed by Joanna Bailey for AMV BBDO and the Joseph Bullman-directed Nokia Route 66for W+K. In common with many


md Tim Marshall directors number 21st commissions 5th peer 20th awards 19th top ads/directors - credits Boots Christmasby Steve Reeves for Mother/Boots; Whopperby Nick Jones for Crispin Porter & Bogusky/Burger King

Another Film Company takes 20th place in the Commercials 30, down slightly on last year’s 15th position. It’s been a “very competitive year” for Another Film

other ad producers, Bare says the business climate is still “tough because of risk-adverse clients with diminishing budgets” but says there are “exciting possibilities in multi-platform formats”. And far from standing still in 2010, Bare moved offices, signed new directorial talent and re-branded. It aims to continue to launch new directors in the coming year, particularly those who are capable of “rising to the challenge of a changing market place across many formats”.


1-2 Herbal Hill, London, EC1R 5EF t 020 7239 4550 w

managing partner Matt Buels head of prod Camilla Wilson directors number 13th commissions 9th peer 20th awards 22nd top ads/directors - credits Praiseramaby Brian Billow for BBH/Tango; Leaner, Tattoo, Girlfriend’s Mum by Tim Bullock for Adam & Eve/Fosters

Bare’s Cancer Research UK Bad Daysspot

Hungry Man reckons “it’s been one of the busiest years in recent times and the quality of work is as high as it’s ever been.” One of the company’s creative

14-17 Wells Mews, London, W1T 3HF t 020 7307 7750 w

highlights was “sending a chair into space with Toshiba and Grey London and making the real footage into a global commercial” (for Andy Amadeo’s Space Chairspot). Hungry Man’s ambitions for the year ahead include producing “more entertainment and brand funded content.” It’s already made moves in this direction with work for Nikon, Mini and VH1 and it has its own entertainment channel at

Hungry Man’s Space Chairad for Toshiba

Company, which sees real opportunity in the launch of its international department to “ensure that Another’s directors work globally.” A key challenge, adds Another, is “to offer a broad range of directing talent to the agencies.” To this end, it has 19 directors on its roster – including Steve Reeves, Jeff Stark, Nick Jones, Who?, Stephen Pipe and Martha Delap. Between them, the 19 directors have made 114 ads over the past year including Steve Reeve’s Christmasspot for Boots and Nick Jones’ Whopper add for Burger King. Some 95% of Another’s turnover is derived from commercials production, the rest is from virals and web content.

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