Commercials 30 OUTSIDER =12 MOXIE 14


12 Percy Street, London, W1T 1DW t 020 7291 1100 w moxiepictures.com


key management Dawn Laren, Alicia Farren directors number 18th commissions 41st peer 15th awards 14th top ads/directors - credits Favouritesby Neil Gorringe for Leo Burnett, London/McDonald’s; L’Apart-o-maticby Wes Anderson for Mother, London/Stella Artois


64


The average number of ads each production company made in the last year


With offices in the US and London, Moxie’s output this year includes everything from producing acclaimed filmmaker Errol Morris’s latest feature doc Tabloidthrough to Neil Gorringe’s McDonalds’ spot Favouriteand Wes Anderson’s L’Apart-o-maticfor Stella Artois. Moxie is another climber up the Commercials 30 charts, up from 23rd place last year. In particular, it’s benefited from an improved showing in the peer poll and awards rankings. Moxie says the last 12 months have been “challenging and highly competitive.”


STUDIO AKA 15


30 Berwick Street, London, W1F 8RH t 020 7434 3581 w studioaka.co.uk


key management Pam Dennis, Sue Goffe, Philip Hunt directors number 26th commissions 29th peer 10th awards 15th top ads/directors - creditsBBC Winter Olympics Titles by Marc Craste for Red Bee Media/BBC; Green Flagby Steve Small for CHI & Partners/Green Flag Insurance


The high point of 2010 for Studio AKA was winning two BAFTAs – a Children’s BAFTA for its animated short Lost and Found, directed by Philip Hunt, and a BAFTA craft award for its BBC Winter Olympics titles, directed by Marc Craste for Red Bee Media. Another stand-out spot for Studio AKA was the Steve Small- directed Green Flag Insurance campaign for CHI & Partners. The animation specialist has 16 directors on its roster and produced 42 ads over the last 12 months. The state of the commercials production industry, says Studio AKA, is “always tough – there’s a lot of competition, tough schedules and tight budgets. But the toughest bar is the one we set ourselves, producing beautifully crafted animated commercials no matter what the constraints”.


41-42 Foley Street, London, W1W 7TS


t 020 7636 6666 w outsider.tv


md Robert Campbell Richard Packer, Judy Hill directors number 29th commissions 9th peer 8th awards 12th top ads/directors - credits Honda Everythingby Scott Lyon for Wieden + Kennedy/Honda; Bank Jobby Dom & Nic for WCRS/Transport for London


Number 12 on the Commercials 30 and number eight on our peer poll, Outsider recently upped its director


SMUGGLER 16


6/10 Gt Portland Street, London, W1W 8QL t 0207 6367665 w smugglersite.com


key management Fergus Brown, Chris Barrett directors number 23rd commissions 29th peer 8th awards 23rd top ads/directors - credits Renault Megane, Can a Car Change a Town?by Henry Alex-Rubin for Publicis/Renualt; MiniFlow, Duplication by Brian Beletic for BSUR/BMW


Smuggler London, the UK offshoot of its more sizeable American cousin, was only set up back in March 2009 but already finds its way into 16th place in the Commercials 30 and even to 8th place in the peer poll. Having been founded during recession, Smuggler says the business was instituted with a “can-do culture.” It’s about “creative problem solving and smart inventive producing.”


roster with two new signings in Luke and Joseph, a pair of directors with a doc background who also compose and perform all the music on their work themselves. Probably the company’s biggest standout spot of the year was the award winning Honda Everythingdirected by Scott Lyon for Wieden and Kennedy. There was further success for Outsider directors as relatively new signing Jamie Thraves picked up the Golden Hitchcock at the 21st annual British Film Festival. Outsider is also a partner in digital production company Unit 9 and has set up branded content offshoot Rebel.


PASSION PICTURES 17


33-34 Rathbone Place, London, W1T 1JN t 020 7323 9933 w passion-pictures.com


ceo Andrew Ruhemann head of prod Hugo Sands head of sales Michael Adamo directors number 7th commissions 16th peer 20th awards 10th top ads/directors - credits Compare the Market Streets of Ambitiousnessby Darren Walsh for VCCP/Compare the Market; Coke Zero Invasion by Pete Candeland for Ogilvy Argentina/Coca Cola


Passion’s Mr Menad for Specsavers Smuggler’s Can a Car Change a Town?


Animation specialist Passion started building a global presence this year, opening a New York office. It’s also won acclaim for its hugely popular Compare the Market campaigns, and its impressive videos for the new Gorillaz album Plastic Beach. New director signings include Pixelsdirector Patrick Jean. The main opportunity for the year ahead, says Passion, is “breaking into both the digital and live action marketplace.”


November 10 I www.televisual.com 15


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