Commercials 30 GORGEOUS 3 PARTIZAN 4


40/42 Lexington Street, London, W1F 0LN t 020 7851 0200 w partizan.com


exec producer Madeleine Sanderson directors number 2nd commissions 13th peer 3rd awards 5th top ads/directors - credits Cantinaby Nima Nourizadeh for Sid Lee/Adidas; Skating Babies by Michael Gracey for Euro RSCG/Evian


Highlights of Partizan’s year include a Guinness World Record for the most viewed online ad in Michael Gracey’s Skating BabiesEvian spot as well as winning Campaign magazine’s production company of the year on the back of the aforementioned Evian spot as well as work like the Adidas Star Wars Cantina spot directed by Nima Nourizadeh. The company’s looking towards “increasing opportunities for top quality content across an expanding variety of media” and already busies itself with “viral content, interactive work, installations and we’re moving into digital.”


£9.7m


Is the average turnover of a commercials production company


RSA 5


42-44 Beak Street, London, W1F 9RH t 020 7437 7426 w rsafilms.com


management Kai-Lu Hsiung, Debbie Garvey directors number 1st commissions 3rd peer 8th awards 9th top ads/directors - credits Philips Cinema TV Parallel Lines by Carl Erik Rinisch, Greg Fay, Hi-Sim, Jake Scott, Jonny Hardstaff for DDB London/Philips; Gucci Guiltyby Frank Miller for REM Ruinie Mariotti/Gucci


Gorgeous House, 11 Portland Mews, London, W1F 8JL t 020 7287 4060 w gorgeous.co.uk


md Paul Rothwell head of sales Chia Tucker directors number 34th commissions 32nd peer 2nd awards 3rd top ads/directors 3rd creditsRunning Manby Chris Palmer for Saatchis/ Visa; Miss Chiefby Vince Squibb for MCBD/Hovis; Turn Around by Chris Palmer for BBH/Barnardo’s


Gorgeous made what, for it, is a very rare move this year by adding a new director to its roster, taking on


STINK 6


1 Alfred Mews, London, W1T 7AA t 020 7462 4000 w stink.tv


md/ep Daniel Bergmann head of operations Robert Herman exec prod/UK head of sales Blake Powell directors number 4th commissions 17th peer 10th awards 8th top ads/directors 6th credits Dulux Wallsby Adam Berg for Euro RSCG London/Dulux; Powerpromo by Marco Brambilla for Kanye West


RSA’s Cannes Lions winning The Gift


RSA says 2010 has, rather surprisingly seen “a steady flow of work with the autumn bringing a sudden rush of scripts.” A big commercials production outfit, Ridley and Tony Scott’s RSA Films has 85 directors on its roster worldwide. RSA highlights of the past year include winning the inaugural Craft Grand Prix at the Cannes Lions for The Gift, director Carl Erik Rinsch’s film for Philips Parallel Linescampaign.


Stink is a very global concern with offices in London, New York, LA, Paris, Berlin and Shanghai. It has many subdivisions, including Skunk (its US operations), Stink Digital, arts-based creative solutions company Direkt:Art and sister company, Rokkit. Highlights of last year include Adam Berg’s Dulux Wallsspot for Euro RSCG, London, and digital video artist Marco Brambilla’s video collage for the Kanye West Power promo. Stink is currently “putting our energies into developing a dynamic digital model that remains ahead of the curve” and “looking to grow Direkt:Art, our international network of artists, musicians, photographers and filmmakers making arts-based content for brands and commercial clients”.


celebrated ex-Knucklehead director Johnny Green, and boosting its roster to nine. Other highlights included Frank Budgen making it into the Clios Hall of Fame for his classic Nike Tagspot, and the company having produced more ads than anyone else in the 2010 APAs. The 35 new ads it made this year include Chris Palmer’s Visa Running Manfor Saatchi and Saatchi and Frank Budgen’s Honda RGBfor W+K. Outside of ads, Gorgeous produced the UK portion of David Fincher’s The Social Network feature, and Chris Palmer did some corporate work, directing Starbucks’ global sing-a-long of The Beatles’ All You Need Is Love.


SONNY LONDON 7


68 Wardour Street, London, W1F 0TB t 020 7734 8124 w sonnylondon.com


co-owner Fredrik Bond co-owner/md Helen Kenny ep/head of sales Gabi Kay directors number 29th commissions 22nd peer 6th awards 17th top ads/directors 5th credits HeinekenLegend by Fredrik Bond for W+K Amsterdam/Heineken; Nice Boots Campby Guy Manwaring for Leo Burnett/Littlewoods


Sonny London names the Heineken Legendcampaign it put together with W+K Amsterdam as a particular highlight of the year as it involved “producing the main TVC, the stills, viral content and a music video for a single client.” And it’s being able to provide wider cross platform content on top of the traditional TV ad that the company’s looking towards for the next year.


Sonny’s Stella Artois Triple Piano November 10 I www.televisual.com 11


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