Commercials 30


It won’t come as any great surprise that the commercial producers’ top threemost used and highest rated post houses are the same big three that occupy those positions in the survey year in year out. As usual though, there is some jockeying for position and this year TheMill comes out on top in both polls withMPC in second and Framestore in third (Framestore took the top spots last year andMPC the year before that). TheMill gained votes for being “very creative and helpful with budgets” and “consistently good” according to its customers and produced some stunning work on some of the top spots of the year including Nike’sWrite the Future fromIndependent Films,


Knucklehead’sWorld for Guinness, Rattling Stick’sWeetabix spot,MagnersOriginal’s Catch ad produced by Stink, Rattling Stick’s Das Handwerk for DHKT andOutsider’s Everything for Honda.MPC’s notable commercials highlights include the work for RSA’s series of mini-moviesmade to promote Philips Flat TV’s and the Heinz Ketchup invisible bottle ads and Framestore stood out with its recent work on Flynn’s Yeo Valley Rap and Knucklehead’s EA Sports Fifa 11 spot. And Time Based Arts, Envy and Realise Studios get their first showings in the producers’ favoured post house polls.


Mostusedpost The ten post outfits usedmost by ad producers


1 2 3 4 5 6 7


themill mpc


framestore primefocus rushes


glassworks finish


=8 bigbuoy =8 envy =8 realisestudio


Mostratedpost The ten post companiesmost rated by ad producers


1 2 3 4


themill mpc


framestore glassworks


=5 finish =5 primefocus =5 rushes =8 absolute =8 envy =8 timebasedarts


Two agencies share the top spot in this year’s poll of commercials producers’ favourite customersMother, which claimed the top spot on its own last time now shares the podium with last year’s third placed agencyWieden + Kennedy.Mother, the agency behind spots like Match.com’s Piano, Plane Stupid’s Polar Bear and Stella Artois’ Triple Piano, is praised by the survey’s voters for “pushing boundaries,” “still breaking themoulds at every opportunity,” for its “consistently great work” and because it is “happy to take risks with unknown directors.” W+K, which came up with this year’smost voted for ad, Nike’sWrite the Future, is lauded by voters for “never sitting still,” “great strategy” and “inspired work” as well as its “constant will to innovate.”


Last year’s third placed agency BBH again comes in at number three attracting votes from producers for “still producing consistently high quality work and striving formore” and for its “return to form.”


New to the ten this year is new agency Adam and Eve that comes straight in at joint fifth place – “great newcomers” says its voters and “it’s “come fromnowhere to be producing great TV.” And RKCR/Y&Rmakes it back into the top 10 for the first time since 2007.


Topagencies The commercials production companies’ favourite agencies


=1 mother =1 Wieden+kennedy 3 4


BBH amvbbdo


=5 adamandeve =5 ddb 7


fallon


=8 bmb =8 chi =8 rkcr/y&r


 November 10 Iwww.televisual.com 27


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44