Sourcing ELECTRONICS
Feeding tech hungry buyers
Distribution partners play a pivotal role in shortening time- to-market for both suppliers and buyers says Farnell's technicalmarketingmanager Europe, LynnMa
A shorter time-to-market is a good indicator of an efficient, well managed and well resourced research and development process. Shortening the time-to-market for new technology products in the electronic component and equipmentmanufacturing sector, can result in a greater share ofmarket. This gives technology leaders a beneficial position in their area of speciality. Such a process is usually cost-effective, as well as good for getting new products to technology hungry customersmore quickly.
Distribution partners can play a pivotal role in shortening time-
to-market for both componentmanufacturers and OEMs. Supplying small quantities of product on a fast lead-time has always been a primary function of a good distributor and is something that Farnell has refined in over 70 years in business. Offering a broad choice of products helps customers adopt a given distributor as their partner in development. In support of this, it is vital that the distributor brings new and exciting technologies and components to the
Offering a broad choice of products helps customers adopt a distributor as their development partner, explains Lynn Ma
customer's attention as quickly and clearly as possible. Farnell helps accomplish this by adding over 700 new products on-line every week.
High availability of the latest components is only half the
requirement though. Supply of data, support and other resources is equally important in aiding rapid development. This is an area where Farnell has taken the lead by introducing an on-line technology portal and eCommunity, element14, which supplements the basic data with the opportunity for customers to discuss their applications with like-minded engineers and technical experts from the componentmanufacturers themselves. Reference designs, evaluation boards and other design tools are also available to support and speed the development of new designs.
www.farnell.co.uk
28 | September 2010
www.electronics-sourcing.eu
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