Sourcing ELECTRONICS
componEnt distribution
By offering European buyers customer service,
technical support and access to the newest products in their local language,Mouser is a serious ‘local’ option
Mouser provides logistical support with its 132,000m² warehouse
Catalogue and web-based distributor,Mouser Electronics, specialises in providing customer-focused distribution to buyers demanding small tomediumquantities of the latest products for their newest designs.
Founded in 1964,Mouser Electronics became a subsidiary of
passives distributors TTI in January of 2000. This combination of resources letsMouser offer customers a complete supply solution. Whether customers need semiconductors or passives, in small quantities or for full production,Mouser and TTI could fulfil the bill ofmaterials. In 2007, TTI was acquired by Berkshire Hathaway, making TTI and its affiliate,Mouser Electronics, part of the Berkshire Hathaway Group led by Chairman and CEOWarren Buffet.
Mouser operates customer service centres throughout the world.
In addition to European locations in the UK, France, Germany, Israel and Italy (opening Q3 2010),Mouser’s Asia locations now encompass Shanghai, Hong Kong, Singapore, India and Thailand, plus the United States andMexico. Mouser provides logistical support to European customers fromits 132,000m2 warehouse that ships tomore than 170 countries daily. Orders are shipped same day and are delivered to the door, within two to three-days, with low shipping rates.
Mouser’s expansion is designed to
ensure European buyers and design engineers have best-in-class local customer service, technical support and access to the newest products in their local language,makingMouser a serious ‘local’ option. Customers can
easily request quotes, check inventory, track order status or simply place orders in 14 different languages and 18 currencies.
Mouser.comis updated daily with new products and technologies
and searches nearly 7million products to locatemore than a 1.6 million parts numbers that are available for easy online purchase. The site housesmore than 5million downloadable data sheets and reference designs. Constant site refinements include technical design information, plus numerous tools such as ProjectManager with automatic reorder, BOMimport capabilities, automatic order confirmation, and a full-featured online catalogue.
Mouser states its virtual catalogue eclipses all other electronic
component e-catalogs in features, capabilities, timeliness and speed. For the first time, customers can browse, search and buy products without leaving the e-catalog. Customers can see product availability, extended prices, detailed specifications and alternative images: all fromwithin the e-catalog. The new catalogue can be found at the top right corner of theMouser homepage. Paper catalogues remain available, free of charge.
As a result of opening local sales offices,
distributing new catalogues every sixmonths and updating its websites daily,Mouser is adding new customers at a record pace throughout Europe.Mouser believes in providing the best service, regardless of customer or order size. The company achieves this through the rapid introduction of the newest products and technologies, easily navigable website, nominimumorder requirement and updated catalogues.
More than 1.6 million part numbers are available for on-line purchase
www.mouser.com September 2010 | 21
Expanding EuropEan
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