*TAKE 10% OFF PLUS FREE DELIVERY
ANNIVERSARY SALE
Shirts from Hugh & Crye are modern classics designed with the working professional in mind.
pick-pack-ship for the day. Back to my to-do list. Top item: managing cash flow. The fun begins …” he told follow- ers one afternoon. He posted photos from the airport in Bangalore, com- mented on the weather in Mumbai and, after the tour, assured customers that he thought the factory conditions were ethical. Vora emphasizes social media
— and social interaction — as key marketing tools. To connect with his 500-plus followers, he updates the brand’s blog, Facebook page and Twit- ter feed with photos of new products, announcements about events and behind-the-scenes peeks at photo shoots. In June, he and Chrappah set up a stand at Eastern Market — a relatively simple step, given their lean operation, but one that Vora hopes will garner more face time with potential buyers. For their first collection, Vora and
Chrappah commissioned 900 shirts. After the most recent trip to India, they ordered 1,600. They’re in the midst of designing a custom fabric; when the fabric is ready, the duo plan to ramp up their business and order from 5,000 to 8,000 shirts for the fall. “It’s always started with stuff we like
ourselves, and we always favor mod- ern classics over trends. That’s why you won’t see floral contrast collars and cuffs, because the shelf life of a shirt like that is not very long,” Vora says. “The shirt shouldn’t speak louder than your own personality — it should be a com- plement to who you are.”
Design it your way. Choose your fabric, style & configuration
ROCKVILLE PIKE 301-468-0101 PENTAGON ROW 703-413-3201
TOWNE CENTRE 410-266-8914
* Please see Sales Associate for details. Valid only on Purchases of $1500 or more. MODERN FURNITURE COLLECTION
WWW.DESISOFAS.COM �
TOWN&COUNTRY POOLS INC. AFTER 33 YEARS
We Are Still One-Of-A-Kind Bathe in the Light ANNAPOLIS
Since 1977, over 2100 clients have honored us with their confidence and trust by selecting Town and Country Pools.
CALLNOWTO SCHEDULEAFALL RENOVATION OR TO RESERVE YOUR POOL CLOSING DATE WITH OUR SERVICE DEPT.
APSP CERTIFIED BUILDING
PROFESSIONAL
MHIC 3226
Virginia: 703-451-6660 Maryland: 301-251-6661
Toll Free: 1-877-451-6660 7540 Fullerton Ct. Springfield, VA 22153
www.townandcountrypools.com A Division of Colonial Electric Supply
Annapolis 71 Forest Plaza 410-224-2565 Rockville 1616A Rockville Pike 301-231-4994
www.AnnapolisLighting.com
Transform your ordinary bathroom into some- thing extraordinary by adding cool bath lighting from Annapolis Lighting. Plus, our collection of designer sink cabinets and mirrors is sure to add a splash to any bathroom.
Since 1970
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