SGB Outdoor News
Merrell teams up with Breakthrough Breast Cancer
Merrell has joined the impressive list of companies to form an official partnership with Breakthrough Breast Cancer, a pioneering charity committed to fighting breast cancer through research, campaigning and education. With research showing that regular exercise helps reduce the risk of
breast cancer, the alliance represents a natural progression for both Merrell and Breakthrough Breast Cancer who both champion the various benefits of pursuing an active lifestyle. Merrell is creating an integrated marketing campaign that will envelop
Breast Cancer Awareness Month in October to help generate awareness and communicate the charity’s key messages. Launching in September, Merrell will leverage its official outdoor
BASI makes appointment
partnership with an in-store campaign that will focus on selected pink styles from the women’s Siren footwear range, when 10% of the retail price will be donated to Breakthrough Breast Cancer with every purchase. To further harness the campaign’s key messages, a research- backed PR campaign will be rolled out nationally across all media channels, supported by targeted Merrell and Breakthrough media promotions.
Nomad: no concessions on
comfort Nomad, the Dutch travel products producer, has launched its new summer 2011 mat collection. New articles in the collection are the Lite Comfort 3.0 and 3.8. These mats are specially designed for the lightweight camper travelling by bicycle, motorbike or canoe, who does not wish to make any concessions on comfort. Nomad has perfected a number of technical issues relating to its new
Following a comprehensive search, The British Association of Snowsport Instructors (BASI) has appointed Fergus Waters to take up the demanding and challenging role of the association’s new Chief Executive Officer. Reporting to the board, Fergus’s key responsibilities include ensuring BASI’s financial stability, managing the association’s future development and continuing to promote the international status of BASI. Fergus joins BASI directly from his role as Director of the Scottish Mining
Museum. Eager to take up his new role, Fergus commented, “It is an exciting time to be joining BASI. I’m hoping to share the skills and experience I’ve gathered in my other roles, working with the Board and with members to take BASI forward into a successful future.” BASI Chairman Andrew Lockerbie said, “I am very delighted to welcome
Fergus as the new Chief Executive Officer of BASI. He joins us with great credentials and I look forward to handing over the reins and seeing Fergus take the association onwards and upwards in the future.”
The North Face hits Carnaby Street
mat collection. In order to be of even more service to the ardent and adventurous traveller, both the Lite Comfort 3.0 and 3.8 are manufactured with horizontally perforated foam, resulting in a lighter weight and improved packing volume while maintaining good insulation. In addition, both versions have a stretch top layer which ensures extra sleeping comfort and an anti-slip back. The valve enables extra air to be blown into the mat. When it’s time to move on, the air is easily released by means of an adaptor. Interestingly, the company is seeking a UK distributor – if you’re interested, visit
www.nomad.info
Buff is ‘Top of the
Pops’ Multi-functional headwear Buff is usually worn by active sports enthusiasts, however, when Craig Sheridan approached the brand asking if they were happy for him to use their logo on his album artwork – there’s a Buff sticker on his acoustic guitar on the inside spread – they were delighted to oblige. Sarah Gowans from Buffera UK says; “Buff headwear is designed to
The North Face’s new retail store on London’s prestigious Carnaby Street opened at the end of June. The store offers a point-of-view merchandising theme over 140 sq. metres of retail space on two levels. “As the ninth The North Face retail store to open in the United Kingdom,” explains Francesca Pozzi, VP of Retail - Outdoor and Action Sports EMEA, “the new Carnaby store demonstrates the brand’s commitment to retail development and direct-to-consumer initiatives as major growth drivers for the brand.”
8 SGB OUTDOOR JULY 2010
keep you cool when it’s hot and warm when it’s not so it’s actually perfect for wearing to gigs and festivals. Craig is frequently out and about entertaining friends, fans and those new to his music so it’s a perfect partnership. We also completely support his charitable ethos and have since created a customised Pilgrims Hospice design for his chosen charity to use in their own fundraising. Red on Maroon is, to the best of our knowledge, our first album cover and we wish Craig all the success he deserves.”
www.myspace.com/craigsheridanmusik
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