SGB Outdoor News


brasher has designs on its future


Outdoor performance footwear brand brasher has announced the promotion of Designer Glen Calloway and the recruitment of a new Junior Designer, James Birk. Since


joining the brasher team back in 2007, Glen has been instrumental in designing some of brasher’s most successful products, including Lithium GTX and the new Supalite II GTX lightweight walking boot. One of Glen’s main objectives was to take brasher’s reputation for comfortable leather boots into fabric and multi active footwear, and his success in doing this has earned him a promotion from Designer to Senior Designer. New Junior Designer James Birk will report to Glen at brasher HQ in Sunderland.


FREEDOM to attend OTS


Global Sport and Hi-Tec behind ‘Liquid Mountaineering” viral


qualities of their Hi-Tec shoes. Simon Bonham, Hi-Tec Group Head of


Marketing said: “We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking and thinking about the brand differently.” He added: “The reaction to the viral has surpassed all expectations; with people all over the world debating whether this could indeed be possible or not and even trying to do their own Liquid Mountaineering. We’ve even seen a number of entertaining attempts appear on YouTube and other places on the Web” TV coverage of the film has included Japan, Brazil, Germany, the US, Australia, Korea, Spain, France


and Georgia. To watch Hi-Tec’s Liquid Mountaineering go to http://www.youtube.com/watch?v=Oe3St1GgoHQ


Keen announces new marketing manager


Hi-Tec has revealed they were the team behind the ‘Liquid Mountaineering’ viral which has taken the Web ‘by storm’. The viral has now reached the top 100 favourite all time viewed global sports clips on YouTube with viewing figures reaching well over 4 million. The documentary-type film features three guys who run across a lake thanks to the water repellent


KEEN Europe has appointed Nol Gerritse as their new Marketing Manager for European territories, including the UK marketplace. Nol was most recently Group Product manager at Colgate-Palmolive where he spent three years creating and executing their marketing strategies. Prior to this Nol worked at Nike in the role of European Apparel sales analyst._Nol is a dedicated outdoor and adventure sports enthusiast, with his passions including kitesurfing, trail running, road cycling, mountain biking, rock climbing and mountaineering. Nol will be joining the KEEN team in their Rotterdam offices with immediate effect, where he replaces predecessor Dewi Ingrasin who left to join Starbucks Europe.


The OTS show, Stoneleigh, will always be an important trade show for Freedom as last year Ricky Chandler and Ward Robertson showcased the new outdoor buying group for the first time there. Since last September Freedom has grown to 80


members and is constantly looking to expand the current portfolio of suppliers; recent additions have been Teva, Terra Plana and Orthosole. Discussions with many other leading brands are ongoing. Both Ricky and Ward will be on the OTS stand


this year in Hall 2 from September 27-29, and look forward to welcoming anyone who is interested to find out more about Freedom. Meanwhile, see www.freedombuyinggroup.com for information.


6 SGB OUTDOOR JULY 2010


Blacks confirms large space at “Super Show”


From January 13-16 2011, ExCeL London is hosting what the organisers are describing as the UK’s first “super show” for outdoors pursuits, including The Outdoors Show plus the newly formed London Bike Show, and the Tullett Prebon London International Boat Show. Blacks Leisure Group has confirmed its presence as a major exhibitor at The Outdoors Show 2011.


Blacks will be building the “Blacks Outdoors Department Store” at the show, giving visitors the opportunity to try and buy a full range of outdoors kit from many top-name brands. Blacks sister brand Millets, will create a camping field, showcasing a wide range of tents and camping accessories. This major new partnership with The Outdoors Show sees Blacks taking five times as much floor


space in London as it has done at recent shows in Birmingham. Geraldine Reeve, Manager of The Outdoors Show commented “The new partnership with Blacks,


and their backing from major brands, underlines the outdoor industry’s confidence in the show’s move to London.” As well as bringing top brands to the show, Blacks will be promoting the show nationwide, with


tickets on sale in all UK stores, through the Blacks website and promotions including window displays in all stores within the M25.


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