New Products Dare 2b’s SS11 multisport range


Customers demand a lot from their gear. They want multi-purpose kit that looks dynamic and is tough enough for any mountain. Dare 2b’s versatile SS11 multisport range fits the bill. Predicted key products include the Restrain Stretch Trouser. Made


with four-way stretch polyamide fabric, this product also features a durable water repellent finish and is quick drying. Available in men’s and women’s sizes in regular and long leg length.


The stretch story does not end there, the Forthright jacket is the


perfect modern alternative to a traditional outerwear piece. Made with a 3 layer membrane Softshell stretch fabric this item is waterproof (10,000mm) and breathable with taped seams and features water repellent zips with welded surrounds. Other new technical outwear lines include the men’s Driven and the


Forthright Stretch Shell


women’s Fronted 2.5 layer waterproof . Made with Ared V02 10,000 fabric with grown on peaked hood and high collar adjusters, pit zips, mp3 pocket, and moulded cuff tabs these products offer great technical value. The women’s range offers key active wear pieces which


Convertible cycle shorts


can take you from the gym to outdoors. Key lines include the Zoned Out Wicking Vest with anti bac and inner support, the fashion inspired Tree Love Wicking T and the Flash Dancer Lycra Capri. Spring/Summer 2011 also sees the introduction of the Dare 2b cycle range. A capsule range of cycle specific


SS11 looks good for brasher


Improved looks and performance on brasher’s most iconic walking boot Hillmaster, new fabric boots, a new multi active shoe and a new sock range are just some of the key developments for brasher’s Spring/Summer 2011 range. The new Hillmaster II GTX, which will be launched in store from mid February


2011, builds on 30 years of heritage, but with increased performance and luxurious comfort. The key changes include a new lightweight, hardwearing Hillmaster sole unit, improved fit and heel support, and a new tongue system for enhanced comfort. Weighing just 1412g (per pair size 9), and available in both men’s and women’s specific fit and sizes, Hillmaster II GTX has a RRP of £140. New fabric boots also feature high on the development list for SS11, with key products including the men’s specific B1 Crampon compatible mountain boot Ahklun GTX, lightweight trekking boot


Altai GTX, and Kiso GTX (men’s) and Kenai GTX (women’s) which offer


superb design and lightweight comfort at a competitive price of £95-£100. Two new children’s boots will also be launched including fabric boot Tora


GTX and brasher’s first leather boot, Alto. Both boots look just as good as the adult walking boots, with a GORE-TEX lining and brasher rubber sole unit. The new boots supersede the highly successful Chichon GTX, which has been awarded Trail magazine’s ‘Best in Test’ for the past five years. Moving on to multi-activity footwear, a new shoe, Kuga GTX, will offer


lightweight walking comfort on low level trails. Weighing just 916g (per pair size 9) and featuring a 3D air mesh upper and brasher’s renowned Tri-Fit Technology, this stylish shoe looks just as good in the urban environment as on the trail. RRP is £95. Another big story for SS11 is the addition of six new technical socks to brasher’s existing range, which also benefits from a refresh in colourways.


JULY 2010 SGB OUTDOOR 11


Restrain Stretch Trousers.tif


jerseys, legwear, windshells and waterproofs. Staple pieces include the Scramble jersey for men and Zippidee jersey for women. Made from stretch elastane fabric, with anti bac treatment, 3/4 long reflective zip with autolock slider, long back scooped hem and reflective detail for enhanced visibilty. The Fly-By-Me Wind Shell for men and Swept


Away for women are engineered to be super lightweight and wind resistant. The long back- scooped elasticised hem prevents the jacket riding up in wear and helps prevent wind-chill to the back. Other features include Teflon water repellent treatment, mesh overlays for ventilation, stretch bound


cuffs with elasticated thumb loops and a handy stuff sack to pack down into. An exiting new development for the season is the inclusion of the Dare 2b


Youth Range. The collection of multi sports and cycle specific jerseys, legwear and waterproofs designed for 7-12 year olds is just as stylish and functional as the grown-up collection with additional funky fashion twists. The collection is designed to work together in colour stories to create a real


wow factor in store. This seasons trend colours include active green and grenadine for men Tone up or down with our iron grey colourway for an outfit that creates a statement. As you well know, girls are expert shoppers. And grabbing their attention in store is crucial. The range includes our feminine extreme pink colourway. Teamed with Aquarius for a strong summer look or with Bueno and Smokey grey for a more classic style.


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