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SGB Outdoor ISSN 1757-7276 Editor’s Comment I


Datateam Business Media Ltd


London Road, Maidstone, Kent ME16 8LY.


Tel: 01622 687031 Fax: 01622 757646


Editor: Jon Bruford jonbruford@yahoo.co.uk


Publication Manager Paul Ryder


01622 699105 pryder@datateam.co.uk


Advertising Manager John Andrews 01622 699135


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Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB Sports and Outdoor Guide to the Trade, the only annual directory published for the UK sports and outdoor industry. Subscribers to SGB Sports and Outdoor are entitled to receive SGB Sports and Outdoor Newsline free of charge, to the weekly emailed news service, instead of paying £180 per annum.


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Outdoor Content


4 NEWS Five pages of the latest goings-on in the industry


10 NEW PRODUCTS The latest gear rounded up . . .


14 TECH REP Trekmates’ Sense XtraFit glove gets the treatment


16 FREEDOM We spoke to Freedom buying group member Claire Crosby about why she joined up


18 OUTDOOR PREVIEW A sneak preview of what you’ll see at the big show in Germany…


20 EOG ASSOCIATION FOR CONSERVATION Their 2010 projects announced!


22 WEIRD FISH New premises means new potential for this crossover supplier


SGB Sporting Goods Business www. s g b - s p o r t s . c om The partnership voice for the trade


July 2010 w w w . s g b o u t d o o r . c o . u k


TECH REP p14 Trekmates' Sense XtraFit glove – how to sell it and to whom


FREEDOM p16 We speak to one of the outdoor buying group's members


OUTDOOR p18 What's hot and where in the OutDoor super-show


SGB Sports and Outdooris the UK member of the European Sports Trade Publishing Group, a co-operative of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine – free toSGB Sports and Outdoorsubscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).


Sports Industry Awards official supplier www.sportindustry.biz/awards Discover the new Spring Summer Collection Outdoor Show - Friedrichshafen - Hall A7 Booth 200


Cover Story . . . www.columbia.com


Accredited supplier to the STAG Group


JULY 2010 SGB OUTDOOR 3


t’s all so shiny and new, this digital stuff. No pages to turn, no ink to smear or paper to recycle/throw away. Minimal carbon footprint in terms of delivery, too – well, compared with fuel and manpower to deliver a


copy of the magazine to your door. It’s still early days in our digital experiment, and I really do want to hear your


thoughts about it. We can put video and audio into our pages now and future issues will see more of this – training information, product demos, that kind of thing. The magazine must become the most useful resource to you, the retailer, that it can possibly be. So come on, what do you want to read about here? We’re currently discussing outing in gear reviews going forward, and I’m all for it – is that any help to you? Or would you rather do some gear testing on our behalf? Or no gear tests or reviews at all? Highlights of this issue include Tech Rep, which looks at the USPs of Trekmates’ Sense XtraFit glove,


and a raft of new products across three lovely pages. Don’t forget to have a look at the OutDoor show preview as well, that’s on pages 18 and 19. Elsewhere, we’ve got news on the 2010 Conservation projects announcement from the EOG Association for Conservation – that’s on 20 and 21. Enough of my burble – hopefully see you in Friedrichshafen.


Jon Bruford - Editor SGB Outdoor Tel: 01584 877177


Email: jonbruford@yahoo.co.uk


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