ON THE MOVE Movers gallery
u Nigel Sharrocks, the chief executive of Aegis Media Northern Europe added Southern Europe to his remit u Victor Cheng led a host of hires for Comscore in Asia Pacific as he was named sales director for Hong Kong u John Taylor was promoted to the newly created role of global chairman at agency network ZenithOptimedia u Alfredo Gangotena received a promotion to replace Lawrence Flanagan as chief marketing officer at MasterCard
Q&A
u Jose Maria Sanabria moved from MPG Iberia to be named chief executive of GroupM’s Spanish division u EMI music bolstered its global digital operations by hiring Bertrand Bodson as senior vice president u David Roman joined Lenovo as senior vice president and chief marketing officer uMT Carney, co-founder of Naked, moved to the client-side, by becoming president for marketing at Disney Studios u Eric Bader filled Initiative’s newly
created role in New York as he became chief strategy officer, worldwide u Audience measurement company Quantcast appointed Yahoo! director Philip Macauley as managing director for its UK operations u British Airways appointed Kerris Bright as its new head of global marketing. She was previously at paints giant AkzoNobel u OMD announced Liz Workman would handle their new Vodafone account as Global Account Director
with Andrew Meaden, GroupM’s new Asia Pacific trading director
What does your new job entail? I’m responsible for GroupM’s trading product in Asia Pacific. I’m accountable to all of
our agencies (Mindshare, Maxus, MEC and Mediacom) to ensure they have the most competitive trading product in the market, effectively leveraging our scale. This is a new role, why did you take it? Trading is still our core product. Many agencies are trying to restyle themselves as creative shops, but clients still primarily come to us to buy their media effectively. Although less glamorous, my role is absolutely key. How challenging will your job be? Very. Across Asia we have incredibly diverse markets from mature, sophisticated economies like Japan or Korea where digital media is exploding, to massive emerging countries like India and China. Ensuring we have a product that is competitive in such a complex
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environment is very difficult. What’s the biggest challenge? The relative immaturity of the markets means clear benchmarking doesn’t exist. Helping clients to understand this and effectively show the value of what we’re doing is a very big challenge. Asia is also far more of a sellers’ market, than a buyers’ market. Media spends are very buoyant and many markets are controlled by a monopoly or duopoly of vendors. Managing media inflation effectively is a huge challenge for us. Western approaches of share dealing and the leverage of size just won’t work. What do you hope to achieve? If we can provide a world class, accountable and transparent trading product that our clients trust and value, then we will remain a crucial partner. Will other GroupM APAC appointments follow yours? Our view has always been to keep the number of GroupM staff as light as possible. The agencies are the heroes in our organisation. ○
5
Nick Brien, the new CEO of McCann Worldgroup
FACTS YOU MIGHT NOT KNOW ABOUT...
1. I always knew I would work in advertising, despite starting off part-time in a kitchen in Covent Garden aged 16.
2. I speak French, German and a little Australian, all helpful for understanding the non-Anglo mentalities across the world
3. I have three brothers, who have all worked across the marketing services arena, either in a legal, financial or commercial capacity. A family perspective is often helpful
4. I married into the business, convincing a wonderful creative director from Leo Burnet Chicago to take pity on me
For the latest people moves go to
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5. I am an integrationist at heart and have actively pursued work experience across the marketing disciplines and across different continents. The experience has effectively prepared me for my role at McCann Worldgroup
M&M Q2 2010 63
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