FAST FACTS Presentation boosters
Asia has provided the largest volume of insights this quarter, no doubt spurred on by the region’s growth, the need to consolidate that growth by providing metrics, and otherwise satisfying a thirst for knowledge as brands, agencies and media owners look East. New media continues to be the largest focus for research investment.
TRADITIONAL MEDIA
WORLDWIDE TV CONSUMPTION DAILY AVERAGE VIEWING Country
1. N. America 2. LatAm 3. APAC
4. Europe
5. Middle East 6. Africa
Source: Eurodata, TV Worldwide DIGITAL
The leading social networks in Taiwan, India, South Korea and Japan are not Facebook, they’re
Wretch.cc, Orkut, CyWorld and
Mixi.jp respectively.
Facebook has grown 224% in Mexico to overtake music site
Batanga.com, virtual community
Taranga.net and fellow social network
Hi5.com. There are 20% more internet users in Mexico that this time last year.
5.5bn videos were viewed in the UK in February 2010, up 37% year on year. 28.1 billion were viewed in the US. Source: Comscore, March 2010
MOBILE CHINA
Americas 27.2%
Source: Broadband Forum, March 2010 Source: Comscore, April 2010
GLOBAL BROADBAND PENETRATION BY MARKET SHARE
Europe 30.6%
Middle East & Africa 3.2%
TOP ASIAN SOCIAL MEDIA MARKETS % REACH, BY COUNTRY
100
Asia 39.0%
25 50 75
0 90.3% 89.6% 88.6% 84.7% 83.7%
No. of minutes 280 210 161 222 274 232
MOST MEMORABLE UK TV ADS BY UNPROMPTED RECALL Brand: Ad
1. Mr. Muscle Superhero 2. Specsavers roller coaster 3. Bupa hedge cutting
Index
of ad recall 257 233 230
4. Green Giant: boys in kitchen 217 5. Kingsmill: burning shirt Source: Nielsen AIG, Jan-Feb 2010
210 We give your ppt a helping hand
with a digest of the best insight of the
quarter SPONSORSHIP: WORLD CUP
According to Tamar Sports Index, of the five major World Cup sponsors – Sony, Adidas, Coca-Cola, Emirates and Hyundai – only Emirates and Adidas were attempting to target popular online search terms with three months to go. All five are failing to associate their brands with the event in the search environment.
Budweiser, Emirates and Hyundai aren’t registering with UK football fans as sponsors of the World Cup, according to Van Communications. Unprompted awareness of Coca-Cola (32%), Adidas (19%) and McDonald’s (14%) is strong, but Budweiser scored 5%, Emirates and Hyundai, 1%.
Fifa.com predicts 5.5 billion page views during of the World Cup
US
FRANCE
MOST ACTIVE MOBILE ADVERTISING MARKETS AD BANNERS SERVED Country
Q1 2010
Over Q3 2009, the number of mobile internet users increased by 37m; by 2011, it will have over 350m Mobile adspend is yet to reach the $200m mark, compared to Japan’s $1bn+
Source: Smaato ‘Powerhouse of Mobile’, May 2010
32 M&M Q2 2010
55-64 year olds constitute only 7.5% of the smartphone market
Source: eMarketer ‘Boomers and Mobile Usage’, March 2010 Only 12% of feature phone consumers download an app each month; 46% of smartphone owners do Source: Nielsen ‘App Playbook’
30% of French donors texted their support to Haiti, more than in Germany and the UK 82% of French consumers are concerned about security around mobile phone banking
Source: MMA ‘Consumer Briefing’, Feb 2010
1. Indonesia 2. India
3. United States 4. South Africa 5. Canada 6. UK
7. Saudi Arabia 8. Norway 9. Nigeria
10. Malaysia
2,872,072,670 1,098,092,028 465,239,765 357,935,671 238,857,923 229,424,686 162,332,126 131, 098,999 125,656,815 116,211,205
Source: BuzzCity Mobile Advertising Index Q1 2010
www.mandmglobal.com
38% 71% 54% 15% 68%
114% -15% 92% 47% 14%
Quarterly growth
Philippines Australia Indonesia Malaysia Singapore
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