the failure to consistently invest in recruitment and training. The way we expand is by stealing people. That is no way for an industry to flourish.” Sir Martin Sorrell, chief executive, WPP “Amid the digital dazzle, we risk
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missing the magic, the creative content that brings these devices to life.” Rupert Murdoch, chairman and chief executive, News Corporation
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“It’s not possible to be a well informed person and only read the Guardian or the New York Times.”Michael Wolff, media columnist and Newser founder
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“The landscape is currently open and the opportunities are there. All you need is a bit of money, hard work and for people to love your product.” John Warnocks, co-founder, Adobe “If they are saying nothing
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about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” Thomas Hoehn, director of brand communications and new media, Eastman Kodak “Think of the
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internet as an opportunity to reach people in a low-cost way. It’s not going to replace existing models, movies or television.” Eric Schmidt, chairman and chief executive, Google “They [media
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planners] have to act as connections planners, taking a broader perspective on what media is. They need to be more aggressive in helping clients to source content.”Jack Klues, managing partner, Vivaki “The key (to growth) is to keep investing in
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innovation. It is what makes the difference between a bleak future and a bright one.” Bill Gates
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“We’re focused on training 1,000 employees in the next six months. What we don’t want is to have a lot of people with really good intent out there in the marketplace engaging but with no purpose.”Erin Nelson, chief marketing
officer, Dell Words of advice “One of the biggest common weaknesses for the industry is the failure to consistently invest in recruitment and training. The way we expand is by stealing people. That is no way for an
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industry to flourish.” Sir Martin Sorrell, chief executive, WPP “Amid the
●
digital dazzle, we risk missing the magic, the creative content that brings these devices to life.” Rupert Murdoch, chairman
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58 Converging Technologies The lowdown on the newest arrivals that could potentially change the way the industry works
59 My Life in Advertising With a varied career, who better to ask for insight on how to get ahead than new IAA president Alan Rutherford?
60 Agency Talent Richard Pinder talks to M&M about the dangers of last year’s hiring freeze, and on turning Publicis Worldwide around
PROFESSIONAL DEVELOPMENT
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